趋势分析视野下的短视频特效设计研究  

Design of Short Video Special Effects from the Perspective of Trend Analysis

作　　者：刘丽君 李怡 LIU Li-jun;LI Yi(School of Design,Hunan University,Changsha 410082,China;State Key Laboratory of Advanced Design and Manufacturing for Vehicle Body,Hunan University,Changsha 410082,China)

机构地区：[1]湖南大学设计艺术学院,长沙410082 [2]湖南大学汽车车身先进设计制造国家重点实验室,长沙410082

出　　处：《包装工程》2023年第6期265-272,共8页Packaging Engineering

基　　金：国家自然科学基金项目(61772186);湖南大学汽车车身先进设计制造国家重点实验室资助。

摘　　要：目的针对当前短视频平台的特效工具这一新媒体设计内容存在时效性的特点,提出并验证了一套基于趋势分析的特效设计流程,为创作者设计特效提供灵感来源和设计思路。方法首先以文献研究和桌面调研为基础,对短视频盛行背景下的特效进行分析,包括其定义、特点以及爆款特效形成的原因。然后提出基于趋势分析的特效设计流程,将热点分为永恒热点、长时热点和瞬时热点,并提出获取热点的方法,利用该方法捕捉趋势热点,获得趋势热词;根据特效的分析和趋势的特点,提出利用趋势画布进行特效的创新设计,帮助创作者梳理设计流程。结果利用这套方法在特效设计平台上设计了二十余款特效表情并上线,创作者获得了一定流量和收益。结论基于趋势分析的特效设计方法,可以帮助创作者捕捉潮流热点,开拓思维灵感,缩短设计周期,更快地找到特效的设计主题和方向。The work aims to propose and verify a set of special effect design process based on trend analysis in view of the timeliness characteristics in the special effect tool of current short video platform as a new media design content and provide creators with inspiration sources and ideas for designing special effects.Firstly,based on literature research and desktop research,the special effects under the prevalence of short video were analyzed,including the definition,cha-racteristics,and reasons for the formation of hot special effects.Then,the special effect design process based on trend analysis was proposed and hotspots were classified into eternal hotspots,long-time hotspots,and instantaneous hotspots.A method to obtain hotspots was put forward and used to capture trend hotspots and obtain hot words.Based on the anal-ysis of special effects and the characteristics of trends,the innovative design of special effects in which trend canvas was used to help creators sort out the design process was proposed.This method was used to design and launch more than twenty special effect emojis on the special effect design platform,and the creators gained some Internet traffic and reve-nue.The special effect design method based on trend analysis can help creators capture hot trends,develop inspiration,shorten the design cycle,and find the design theme and direction of special effect faster.

关 键 词：特效设计 潮流趋势分析 趋势热词 短视频 

分 类 号：TB472[一般工业技术—工业设计]