服务生态视角下我国体育用品制造业的转型和升级  

Transformation and Upgrading of China’s Manufacturing of Sports Goods Industry Based on the Perspective of Service Ecology

作　　者：张开媛[1] Zhang Kaiyuan(School of Physical Education,Suzhou University,Suzhou 234000,China)

机构地区：[1]宿州学院体育学院,安徽宿州234000

出　　处：《黑河学院学报》2023年第2期49-50,57,共3页Journal of Heihe University

基　　金：宿州学院人文社科重点研究项目“安徽省城市弱势群体体育服务质量的实证研究——以部分城市残疾人为例”(2016yzd16)。

摘　　要：在当前经济新常态的发展背景下,社会经济的快速发展也推动了我国体育产业的快速增长,在新时期的体育产业发展下,体育用品制造业需要充分了解产业发展新特征,更好地满足当前社会发展,满足更高质量的体育赛事与更丰富休闲健身活动的服务需求;更好地满足群众对于精神文化的建设要求,使体育产业可以创造更高经济价值与社会价值。在当前服务生态视角下,分析我国体育用品制造业发展存在的问题,通过改革优化来加快体育用品制造业的转型与升级。Under the background of new normal in economic development, the rapid development of social economy has also promoted the rapid growth of sports industry. Therefore, under the development of the sports industry in the new era, the manufacturing industry of sports goods needs to fully understand new characteristics of industrial development, better adapt to current social development, meet the demands for higherquality sports events and more abundant leisure and fitness activities, so that the sports industry can create higher economic value and social value.To this end, this paper explores the problems existing in the development of manufacturing industry from the perspective of service ecology, and puts forward the suggestion of promoting the transformation and upgrading of sports goods manufacturing industry through reform and optimization.

关 键 词：服务生态 体育行业 体育用品制造业 优化转型 

分 类 号：G80[文化科学—运动人体科学]