凤翔童子年画在包装设计中的符号化表征  

The Symbolic Representation of Woodblock New Year Picture Of Fengxiang Child in Packaging Design

作　　者：苏霞 王进华[1] SU Xia;WANG Jin-hua(Shaanxi Normal University School of Fine Arts,Xi'an,Shaanxi,710119)

机构地区：[1]陕西师范大学美术学院,陕西西安710119

出　　处：《湖南包装》2023年第1期173-175,共3页

摘　　要：凤翔童子年画是凤翔年画中的代表,其造型天真、可爱、纯洁,深受人们的喜欢。童子年画体现了人们对生命延续的展望,以及驱邪避灾、纳祥平安的愿望,蕴含了美好祝愿。文章对增福、纳祥童子图像的文化内涵进行探究,剖析其造型特点和表现形式,将传统年画的造型、象征元素、色彩、构图符号提取概括,运用现代设计理念提炼出符合当下大众审美标准的视觉语汇,以增强包装的文化内涵与产品附加值,令其成为弘扬传统文化的载体。Woodblock New Year Picture Of Fengxiang Child is the representative of Fengxiang Woodblock New Year Pictures. Its shape is innocent, cute and pure, and it is deeply loved by people. Woodblock New Year Picture Of Fengxiang Child reflect people’s expectations for life continuation, as well as their wishes to exorcise evil spirits and avoid disasters, and to receive good luck and peace, and contain the meaning of good wishes. This paper explores the cultural connotation of the images of Zengfu(Increase Luck) Child and Naxiang(Absorb Auspiciousness)Child, analyzes their modeling characteristics and expressions, extracts and summarizes the modeling, symbolic elements, colors, and composition symbols of traditional New Year Pictures. Using modern design concepts to extract a visual vocabulary that meets the current public aesthetic standards to enhance the cultural connotation of packaging and product added value,making it a carrier for promoting traditional culture.

关 键 词：凤翔童子年画 视觉符号 传承 创新 包装设计 

分 类 号：TB482[一般工业技术—包装工程] J218.3[艺术—美术]