《品牌管理》课程思政教学改革的难点与突破路径  

Difficulties in Teaching Reform for Curricular Ideological and Political Education in“Brand Management”and Paths of Breakthrough

作　　者：王咏 倪明[1] WANG Yong;NI Ming(Tongling University,Tongling Anhui 244000,China)

机构地区：[1]铜陵学院,安徽铜陵244000

出　　处：《吉林工程技术师范学院学报》2023年第1期14-16,共3页Journal of Jilin Engineering Normal University

基　　金：铜陵学院质量工程教学研究项目(2021xj026);安徽省质量工程项目(2020jyxm2034)。

摘　　要：课程思政教学改革是高等教育发展的一个重要方向。在分析课程思政教学改革难点的基础上,研究《品牌管理》课程思政教学改革与实施路径,完成德育的基本任务,实现专业知识教学目标,切实提高课程思政的教育效果。The teaching reform of ideological and political education in professional courses is an important direction for the development of higher education.Based on an analysis of the difficulties of curriculum ideological and political teaching reform,this paper studies the reform and implementation path of ideological and political teaching in the course of“Brand Management”to complete the basic tasks of moral education,achieve the goal of professional knowledge teaching,and effectively improve the educational effect of curriculum ideological and political education.

关 键 词：课程思政 品牌管理 教学改革 

分 类 号：G642.0[文化科学—高等教育学]