基于生态位理论的山东省体育特色小镇竞争力评价  

Competitiveness Evaluation of Sports Featured Towns Based on Ecological Niche Theory

作　　者：王荣辉 高雪婷 WANG Ronghui;GAO Xueting(College of Physical Education,Qufu Normal University,Jining Shandong,273165)

机构地区：[1]曲阜师范大学体育科学学院,山东济宁273165

出　　处：《湖北体育科技》2023年第2期170-175,共6页Hubei Sports Science

摘　　要：体育运动特色小镇作为我国城乡一体化和乡村振兴战略的重要支点和稳定力量,经过初步阶段的探索发展,暴露出诸多问题亟需解决。为助力体育运动特色小镇高质量发展,运用生态位理论,从资源禀赋、产业发展、市场区位、基础支持4个维度出发,构建竞争力评价指标体系,以山东省7家体育运动特色小镇进行竞争力评价实证分析,研究结果表明:各小镇综合竞争力存在明显差距,强竞争力小镇在各维度都占据着绝对优势;中竞争力小镇则在某一维度处于领先水平,维度间差距较大,发展并不均衡;而低竞争力在各维度的竞争中均处于明显劣势。结合实际问题分析,对此提出生态位分离、扩充、泛化与特化、协调共生策略,旨在助力体育运动特色小镇可持续发展。As an important fulcrum and stable force of China's urban-rural integration and rural revitalization strategy,sports characteristic towns have exposed many problems that need to be solved urgently after the initial stage of exploration and development.In order to promote the high-quality development of sports characteristic towns,using ecological niche theory,starting from the four dimensions of resource endowment,industrial development,market location and basic support,the competitiveness evaluation index system was constructed,and the empirical analysis of competitiveness evaluation was carried out by 7 sports characteristic towns in Shandong province.Medium-competitive towns are at the leading level in a certain dimension,with large gaps between dimensions and unbalanced development.Low competitiveness is at a significant disadvantage in all dimensions of competition.Combined with the analysis of practical problems,the strategies of ecological niche separation,expansion,generalization and specialization,and coordination and symbiosis are proposed,aiming to help the sustainable development of sports characteristic towns.

关 键 词：体育运动特色小镇 生态位 竞争力 可持续发展 

分 类 号：G812[文化科学—体育学]