出版类学术期刊微信公众号推送服务优化策略  

Optimization Strategy of Push Service for WeChat Official Account in Published Academic Journals

作　　者：卢家锋 李长虹 覃华巧[1] 朱彩平 LU Jiafeng;Li Changhong;Qin Huaqiao;Zhu Caiping(Journal Editorial Department,Wuzhou University,Wuzhou 543002)

机构地区：[1]梧州学院学报编辑部,梧州543002

出　　处：《吉林农业科技学院学报》2023年第1期45-49,共5页Journal of Jilin Agricultural Science and Technology University

基　　金：广西教育科学“十四五”规划学术期刊建设研究专项课题(2022QKB021)。

摘　　要：作为新媒体的重要组成部分,微信公共平台的影响力正在逐步扩大,其传播优势受到社会各行业的青睐。越来越多出版类学术期刊开通了微信公众号平台,但公众号推送服务的运营尚处于探索成长时期。本研究结合具体案例,分析出版类学术期刊公众号推送服务现状及存在的问题,提出推动出版类学术期刊微信公众号推送服务优化策略。As an important part of new media, the influence of WeChat public platform is gradually expanding, and its communication advantages are favored by all sectors of society. More and more published academic journals have opened the WeChat official account platform, but the operation of WeChat official account push service is still in its exploration and growth stage. Based on specific cases,this study analyzes the current situation and existing problems of official account push service in published academic journals, and the strategy of promoting WeChat official account push service in published academic journals is proposed.

关 键 词：出版 学术期刊 微信公众号 推送服务 

分 类 号：G237.5[文化科学]