组织文化视角下公立医院科普品牌的建设  

The construction of popular science brand in public hospitals from the perspective of organizational culture

作　　者：许君[1] 诸海军[1] 孙杰[1] 赵江霞 XU Jun;ZHU Haijun;SUN Jie;ZHAO Jiangxia(Shanghai Pudong New Area People’s Hospital,Shanghai 201299,China)

机构地区：[1]上海市浦东新区人民医院,上海201299

出　　处：《现代医院》2023年第3期375-377,380,共4页Modern Hospitals

基　　金：上海市健康科普人才能力提升专项(JKKPYC-2022-29);上海市浦东新区科普资助项目(KPZ2022-09);上海市浦东新区卫生健康工作党委党建研究专项(2022PDWS19)。

摘　　要：公立医院的文化不同于企业文化,通常更具备自身特质,公立医院文化是医院的精神和灵魂,是公立医院赖以生存与发展的战略资源,亦是提升公立医院核心竞争力的关键内涵。文章以《急与疾》系列科普的项目、品牌化管理为例,探索通过科学的管理,以组织文化理论的科学应用带动健康科普更有效发展,成功树立科普品牌,并使更多受众获取健康知识的实践经验。The culture of public hospitals is different from the corporate culture,and usually has its own characteristics.The culture of public hospitals is the spirit and soul of hospitals,the strategic resource on which public hospitals rely for survival and development,and the key connotation to enhance the core competitiveness of public hospitals.This article takes the project and brand management of the series of science popularization of“Emergency and Illness”as an example to explore the practical experience of scientific management and the scientific application of organizational culture theory to drive the more effective development of health science popularization,successfully establish the science popularization brand,and enable more audiences to obtain health knowledge.

关 键 词：公立医院 组织文化 科普 品牌 

分 类 号：R197.3[医药卫生—卫生事业管理] R193[医药卫生—公共卫生与预防医学]