从数字阅读到元宇宙阅读:中国科技期刊未来阅读趋势变革探析  

From digital reading to metaverse reading:A probe into the future reading trend of Chinese scientific journals

作　　者：季丽莉[1] 郭晓丽[1] 刘丽[2] JI Lili;GUO Xiaoli;LIU Li(School of Literature,Journalism and Communication,Shandong University of Technology,266 West Xincun Road,Zhangdian District,Zibo 255000,China;Editorial Office of Academic Journals of Shandong University of Technology,266 West Xincun Road,Zhangdian District,Zibo 255000,China)

机构地区：[1]山东理工大学文学与新闻传播学院,山东淄博255000 [2]山东理工大学学术期刊编辑部,山东淄博255000

出　　处：《中国科技期刊研究》2023年第1期59-64,共6页Chinese Journal of Scientific and Technical Periodicals

基　　金：教育部人文社科规划基金“产业生态学视角下人工智能驱动的广告产业演化研究”(19YJC860012)。

摘　　要：【目的】从元宇宙技术与我国科技期刊相融合的角度,探讨中国科技期刊未来阅读趋势变革,为服务我国科技期刊创新发展战略、建设世界一流科技期刊贡献力量。【方法】采用文献分析、对比研究等方法明晰中国科技期刊元宇宙阅读的内涵与发展趋势,探讨中国科技期刊元宇宙阅读在未来发展中面临的挑战并提出相应建议。【结果】科技期刊融合元宇宙理念和技术,将实现阅读空间、视觉体验、人员分工、付费模式4个方面的优化与转变。【结论】与数字阅读相比,科技期刊元宇宙阅读表现出阅读空间虚拟化、视觉体验三维化、人员分工模糊化、付费动机分享化等发展趋势,我国科技期刊元宇宙阅读建设面临技术资源、读者体验、数据安全等方面的挑战。[Purposes] This paper aims to discuss the change in the reading trend of Chinese scientific journals in the future and contribute to serving the innovative development strategy of Chinese scientific journals and building of world-class scientific journals based on the integration of metaverse technology and Chinese scientific journals. [Methods] By means of literature analysis and comparative study, this study clarified the connotation and development trend of metaverse reading in Chinese scientific journals, discussed the challenges in the future development, and put forward corresponding suggestions. [Findings] Scientific journals integrating the concept and technology of the metaverse can optimize and transform the reading space, visual experience, division of labor, and payment mode. [Conclusions] Compared with digital reading, the metaverse reading shows the development trends of virtual reading space, three-dimensional visual experience, vague division of labor, and sharing of payment motivation. The construction of metaverse reading of Chinese scientific journals faces challenges in technical resources, reader experience, data security, etc.

关 键 词：科技期刊 数字阅读 元宇宙阅读 阅读趋势 非同质化代币 

分 类 号：G237.5[文化科学]