VR/AR红色旅游开发与红色文化传播融合发展路径研究  

Research on The Integrated Development Path of VR/AR Red Tourism Development and Red Culture Communication

作　　者：王崇娟 陈晓忠[2] 刘绍勇[3] WANG Chong-juan;CHEN Xiao-zhong;LIU Shao-yong(College of Fine Arts and Design,Daqing Normal University Daqing,Daqing 163000,China;Fine Arts College of Hainan Normal University Haikou,Haikou 570000,China;Animation College of Jilin University of Arts,Changchun 130000,China)

机构地区：[1]大庆师范学院美术与设计学院,黑龙江大庆163000 [2]海南师范大学美术学院,海南海口570000 [3]吉林艺术学院动画学院,吉林长春130000

出　　处：《绿色包装》2023年第2期161-164,共4页Green Packaging

基　　金：黑龙江省艺术科学规划项目(黑龙江省红色旅游文化VR/AR传播的时代价值与路径研究2021D028)。

摘　　要：随着中国科技不断发展壮大,VR/AR科技成为前沿的科技之一,给红色文明的恢复与保存带来有力的科技保证,促进红色文明旅游的高速发展。因此,有必要通过理解和剖析中国红色文化旅游和VR/AR科技融合发展的现象、含义及其趋势,进而研究其融合发展的新途径,为该领域的研究发展提供借鉴。With the continuous development of China’s science and technology, VR/AR technology has become one of the cutting-edge technologies, to the recovery and preservation of the red civilization to bring a strong scientific and technological guarantee, promote the rapid development of red civilization tourism. Therefore, it is necessary to understand and analyze the phenomenon, meaning and trend of Chinese red culture tourism and VR/AR technology fusion development, and then to study the new way of its integration development, to provide reference for the research and development in this field.

关 键 词：文旅融合 VR/AR 红色旅游开发 红色文化传播 融合发展 

分 类 号：TB482[一般工业技术—包装工程] F592.7[经济管理—旅游管理]