自媒体+武术——武术传播新展望  

We Media+Wushu——New Prospect of Wushu Communication

作　　者：祁似锦 林雨欣 曹传宝 付微微 马敏卿[1,2] 张忠新 Qi Sijin;Lin Yuxin;Cao Chuanbao;Fu Weiwei;Ma Minging;Zhang Zhongxin(Hebei Sport University,Hebei 050000,China;Hebei Province Key Laboratory of Sports Technology Research and Application,Hebei 050000,China)

机构地区：[1]河北体育学院,河北石家庄050000 [2]河北省体育技术研究与应用重点实验室,河北石家庄050000

出　　处：《中华武术》2023年第3期76-78,共3页

摘　　要：本研究旨在通过全面分析武术传播面临的问题,自媒体对武术传播的积极作用,提出自媒体对武术传播发展的可行性措施。针对武术发展面临后备力量不足、门派繁杂、招式复杂、学习耗时长等困难,提出武术要借助新时代自媒体的东风,积极出台激励措施,建立各级协会的官方自媒体,规范传播形式等对策,旨在推动武术项目和武术文化的振兴。Through a comprehensive analysis of the problems faced by wushu(martial arts)communication and the positive role of we media in wushu communication,this study proposes to make use of we media for wushu,targeting at problems faced by wushu’s development such as reserve force,lack of complicated skills,complicated moves and long learning time.Wushu shall actively introduce incentives,establish official we media account for association at all levels and standardize its transmission forms so as to impel the revitalization of wushu event and wushu culture.

关 键 词：自媒体 互联网 武术 文化传播 

分 类 号：G852[文化科学—民族体育]