度尾文旦柚标准化生产和品牌管理经验做法及成效  

Experiences,Practices and Results of Standardized Production and Brand Management of Pomelo ’Duweiwendan’

作　　者：陈丽洪 CHEN Li-hong(Duwei Town Rural Revitalization Development Center of Xianyou County,Xianyou,Fujian 351266,China)

机构地区：[1]仙游县度尾镇乡村振兴发展中心,福建仙游351266

出　　处：《东南园艺》2022年第6期476-480,共5页Southeast Horticulture

基　　金：2021年莆田市科技特派员项目。

摘　　要：以标准化生产、品质优良为目标,创建并提升度尾文旦柚品牌知名度,结合日常质量安全生产监管工作,为农户提供度尾文旦柚品质提升技术指导,探索度尾文旦柚标准化生产及品牌管理融合推进的具体措施,稳固、真实、有效管理和保护度尾文旦柚品牌,保障度尾文旦柚产业健康发展。Standardized production and good fruit quality improvement were set as the aim to build and improve brand awareness of pomelo ’Duweiwendan’. Combined with supervision of daily quality safety production,it could provide technical guidance for fruit quality improvement of pomelo ’Duweiwendan’,explore concrete measures to integrated promotion of standardized production and brand management,manage and protect brand steadily,solidly and efficiently and ensure healthy development of pomelo ’Duweiwendan’ industry.

关 键 词：度尾文旦柚 品质提升 标准化生产 品牌管理 品牌保护 

分 类 号：S666.3[农业科学—果树学]