以成都市为例的蜀绣产品购买用户特征和前景创新发展  

Study on the Prospects of Shu Embroidery and the Characteristics of Its Buyers in Chengdu City

作　　者：蒋玉婷 刘彩艳 陈怡旭 Jiang Yuting;Liu Caiyan;Chen Yixu(Hope College of Southwest Jiaotong University,Chengdu 610400)

机构地区：[1]西南交通大学希望学院,四川成都610400

出　　处：《中阿科技论坛（中英文）》2023年第3期70-74,共5页China-Arab States Science and Technology Forum

摘　　要：蜀绣作为非物质文化遗产,是我国四大名绣之一,也是四川的民族特色和地域特征,被誉为“蜀中瑰宝”。随着经济全球化的深入发展,智能化生活的发展给蜀绣市场带来了新的机遇与挑战。文章采用问卷调查及线下采访的方式,了解大众对蜀绣文创产品的好评度和关注点,以及蜀绣相关从业者的现状,并结合购买者的建议对蜀绣产品未来的发展策略提出了若干建议。As an intangible culture heritage,Shu embroidery is not only one of the four famous embroideries in China,but also a national characteristic and regional feature of Sichuan,and is hailed as the“treasure of Shu”.With the advancement of economic globalization and intelligent life,Shu embroidery market has ushered in fresh opportunities and challenges.In response to this,the article employs questionnaires and interviews to survey the public’s opinions and concerns about Shu embroidery products,as well as the current status of Shu embroidery practitioners,and makes some suggestions for the future development of Shu embroidery,taking into account the opinions of buyers.

关 键 词：蜀绣产品 传承工艺 不等概率三阶段抽样 Logit二元选择模型 聚类分析 

分 类 号：J523.6[艺术—艺术设计] G124[文化科学] O213[理学—概率论与数理统计]