“传播”术语与学科的“符号”维度——约翰·费斯克“传播符号学派”主张的一种延展  

A “Semantic” Re-Examination of the Term “Communication”—— An extension of John Fisk’s “Semiotic School of Communication Studies”

作　　者：胡易容[1] Hu Yirong(The College of Literature and Journalism of Sichuan University)

机构地区：[1]四川大学文学与新闻学院(出版学院),四川成都610064

出　　处：《新闻界》2023年第2期13-22,31,共11页Journalism and Mass Communication

基　　金：国家社科基金冷门绝学专项课题“巴蜀符号谱系整理与数字人文传播研究”(20018VJX047)。

摘　　要：约翰·费斯克曾将传播学研究归纳为两大阵营,分别是将传播视为讯息传递的“过程学派”和将传播视为“意义的生产和交换”的“符号学派”,而后者贯穿了费斯克毕生的研究经历。在当今信息爆炸和意义迷失的新媒体语境下,“意义论”的价值更为凸显。本文沿着费斯克聚焦“意义交换”的路径,结合我国对“传播”这一术语的引介史,重勘了“传播”的基本概念与成立条件,并在此基础上梳理了传播意义实现的三个基础层次“媒介、信息与符号”之间的内在逻辑关系。John Fisk once classified communication studies into two camps: the “process school” that sees communication as the transmission of messages and the “semiotic school” that sees communication as the “production and exchange of meanings”, and the latter is the path that Fiske’s own research has always run through. In the context of today’s new media with information explosion and value loss, the significance of “meaning theory” is more prominent. Following Fiske’s idea of focusing on “meaning exchange”, combined with the history of the introduction of the term “communication” in China, this paper re-examines the basic concept of “communication”, and on this basis, sorts out the three levels of communication meaning realization the inherent logical relationship among “media, information and symbols”.

关 键 词：传播符号学 约翰·费斯克 信息论 意义世界 

分 类 号：G206[文化科学—传播学]