后印象主义的反叛对现代品牌设计的启示  

Inspiration of rebellion in post-impressionism on modern brand design

作　　者：魏子月 WEI Ziyue

机构地区：[1]江西科技师范大学

出　　处：《时尚设计与工程》2023年第1期5-6,9,共3页The Journal of Fashion Design and Engineering

摘　　要：现代品牌设计过于注重外表方面的设计而忽略品牌自身情感的表达。后印象主义涉及现代品牌设计时,对过于理论的分析进行批判,强调对情感的重视。通过对后印象主义的反叛,分析了现代品牌设计的发展方向,对现代品牌设计的拓展方向给予一定的启示。Modern brand design pays too much attention to the appearance of the design and neglects its own emotional expression.Post-impressionism,like modern brand design,criticizes too much theoretical analysis and emphasizes the importance of emotion.Through the post-impressionism revolt,the development direction of the modern brand design was analyzed,and the modern brand design development direction was enlightened.

关 键 词：后印象主义 现代设计 品牌设计 IP形象设计 设计启示 

分 类 号：J20[艺术—美术]