高校校园标识系统色彩明度设计主观评价实验研究  

Color Brightness Design of University Campus Logo System: a Subjective Experiment

作　　者：刁建新[1] 于洋 薛雅丽 Diao Jianxin;Yu Yang;Xue Yali(School of Architecture and Art Design,Hebei University of Technology,Tianjin 300301,China)

机构地区：[1]河北工业大学建筑与艺术设计学院,天津300301

出　　处：《河北工业大学学报（社会科学版）》2023年第1期79-86,共8页Journal of Hebei University of Technology：Social Sciences Edition

摘　　要：高校校园是高校师生学习和生活的主要场所,在城市空间中具有一定的特殊性。高质量的高校校园标识系统是提升高校校园环境品质的重要因素。色彩明度设计是高校校园标识系统设计中的重要环节,通过邀请在校师生作为志愿者进行标识色彩明度研究实验,调整识别距离和视力两个影响因子进行六组不同色相下标识色彩明度的主观评价实验。分析实验数据后对标识色彩明度与识别距离、视力的相关关系及量化回归关系进行研究,得到不同色相下的校园标识系统色彩设计的最低明度比的公式和轻度近视人群在不同识别距离、不同色相下所需的明度设计参数。为高校校园标识系统的色彩明度设计提供详细参考。University campus,where teachers and students study and live,has its own specific characteristics in urban space.The high quality university logo system is an important factor to improve the quality of campus environment.Color brightness design serves as an important link in the design of campus logo system.Teachers and students were invited as volunteers to conduct six subjective evaluation experiments on the brightness of logo colors under different shades with two influencing factors of recognition distance and vision.As a result,we have obtained a color design formula and lightness design parameters for mild myopia groups under different recognition distances and different hues,thus providing a detailed reference for the color lightness design of university campus logo system.

关 键 词：高校校园标识系统 色彩明度设计 主观评价实验 

分 类 号：TU20[建筑科学—建筑设计及理论]