基于模糊ISM模型的城市文化魅力度提升路径研究  

Ways of Improving Urban Cultural Charm Based on Fuzzy ISM Model

作　　者：朱飞[1] Zhu Fei(Economic and Trade Department,Yancheng Polytechnic College,Yancheng 224005,China)

机构地区：[1]盐城工业职业技术学院经贸管理学院,江苏盐城224005

出　　处：《无锡商业职业技术学院学报》2023年第1期47-54,共8页Journal of Wuxi Vocational Institute of Commerce

基　　金：江苏省社科应用研究精品工程课题“江苏美丽乡村建设模式及成效评价研究——以盐城地区为例”(22SYC-235);江苏省“青蓝工程”优秀青年骨干教师资助项目(苏教师函〔2022〕29号)。

摘　　要：以江苏省13个地级市为研究对象,分析影响城市文化魅力度的相关因子及多重因子间的线性关系,运用模糊ISM模型绘制系统要素的递阶结构图,并依据对模糊推理模型图的层次分析结果得到影响魅力度的层次结构关系,进而筛选出魅力度根本因子。结果表明:文化再生产潜力、文化发展措施与文化利益相关者是城市文化魅力度的决定性影响因子,文化服务覆盖率、资源异地开发性、城市风貌完整性、文化底蕴丰厚性、文化资源独特性、文化产业规划合理性、文化产品原创力、文化产业投资环境与文化消费多样化是直接影响因子,文化资源利用度、本土文化吸引力与文化产业竞争力是深层次影响因子,而文化可持续发展则是根本性影响因子。基于对各级因子相互影响的分析,提出文化保护与开发相结合、文化形象与精神相统一、合理吸收外来文化资源、满足消费者多元化需求、文化创新与传承并重等提升城市文化魅力度的路径。Taking 13 prefecture-level cities in Jiangsu Province as the research object,this paper analyzes the relevant factors affecting the degree of urban cultural charm and the linear relationship among multiple factors,draws the hierarchical structure diagram of system elements by using fuzzy ISM model,and obtains the hierarchical structure relationship affecting the degree of charm based on the results of the hierarchical analysis of the fuzzy inference model diagram,and then screens out the fundamental factors of charm degree.The results show that the cultural reproduction potential,cultural development measures and cultural stakeholders are the decisive factors affecting the degree of urban cultural charm.The coverage of cultural services,the development of resources in different places,the integrity of urban landscape,the richness of cultural deposits,the uniqueness of cultural resources,the rationality of cultural planning and the diversification of cultural consumption,the originality of cultural products,the investment environment for cultural products are the direct influencing factors,and the utilization of cultural resources,the attractiveness of local culture and the competitiveness of cultural industries are the deep impact factors,while the sustainable development of culture is the fundamental factor affecting the charm of urban culture.Based on the analysis of the mutual influence of factors at all levels,this paper proposes some ways to improve the charm of urban culture,such as combining cultural protection and development,unifying cultural image and spirit,reasonably absorbing cultural resources in different places,meeting the diversified needs of consumers,and attaching equal importance to cultural innovation and inheritance.

关 键 词：城市文化 魅力度 影响因子 提升路径 模糊ISM模型 

分 类 号：F299.27[经济管理—国民经济]