线上销售生鲜农产品质量安全的精准管控研究  

Research on Precise Control of Quality and Safety for Fresh Agricultural Product Sold Online

作　　者：高艳[1,2] 王鑫 赵建欣[1,2] GAO Yan;WANG Xin;ZHAO Jianxin(School of Business,Hebei University of Economics and Business,Shijiazhuang 050061,China;New Rural Development Research Center of Hebei University of Economics and Business,Shijiazhuang 050061,China)

机构地区：[1]河北经贸大学商学院,河北石家庄050061 [2]河北经贸大学新农村发展研究中心,河北石家庄050061

出　　处：《现代食品》2023年第3期137-139,共3页Modern Food

基　　金：河北省社科联项目“线上销售生鲜农产品安全供给行为的研究”(20210201019)。

摘　　要：由于信息不对称导致的线上销售生鲜农产品质量安全问题值得关注。本文聚焦线上生鲜农产品质量安全的精准管控措施,通过借鉴已有的经验和做法,提出应实现全产业链的精准管控,通过品控标准实施精准管控,借鉴浙江省特色农产品“一品一策”实践并建立农产品质量安全关键控制点体系,多措并举,实现线上销售生鲜农产品的精准管控。The quality and safety of fresh agricultural products sold online due to information asymmetry deserves attention.This paper focuses on the precise control measures for the quality and safety of fresh agricultural products on line.By drawing lessons from some experience and practices,this paper proposes to achieve precise control throughout the industry chain and through quality control standards,learn from the practice of“one product one policy”of Zhejiang’s characteristic agricultural products,and establish a key control point system for the quality and safety of agricultural products.We should take multiple measures to achieve precise control of online sales of fresh agricultural products.

关 键 词：质量安全 精准管控 生鲜农产品 

分 类 号：F203[经济管理—国民经济]