美国公共图书馆文旅融合案例研究——基于24个图书馆的调查分析  

Case Study on the Integration of Culture and Tourism in American Public Libraries——Based on the Survey and Analysis of 24 Libraries

作　　者：严贝妮[1] 汪姗姗[1] Yan Beini;Wang Shanshan

机构地区：[1]安徽大学管理学院

出　　处：《图书馆学研究》2023年第1期18-28,共11页Research on Library Science

基　　金：2020年安徽大学文科重大科研培育项目“面向文化强国战略的现代公共文化服务体系优化路径研究”(项目编号:2020ZD009);2022年安徽大学省级大学生创新训练项目“面向地方文化传承的安徽省公共图书馆文旅资源开发与利用研究”(项目编号:S202210357498)的研究成果之一。

摘　　要：以美国公共图书馆为研究对象,运用网络调查法和案例分析法,选取24个图书馆进行调查,从服务对象、文旅资源、文旅活动、文创产品和文旅服务五个方面对其文旅融合实践进行分析总结。发现美国公共图书馆文旅融合特点为:重视用户在各旅游阶段的具体需求;重视文化旅游资源的开发利用;与多方力量达成协作;对接用户需求;提供个性化、精准化服务。总结美国公共图书馆文旅融合实践对我国公共图书馆的五大启示:整合文旅资源,参与到游客旅游活动的全过程;鼓励社会公众参与,彰显地方文化旅游资源独特性;在多方合作的基础上丰富活动类型、拓展活动范围;优化图书馆文创商店定位,扩大图书馆文创商品受众面;从用户角度出发进行用户细分,提高用户参与度。This paper takes the American public libraries as the research objects, uses the network survey method and case analysis method, and selects 24 libraries for investigation.It analyzes and summarizes the practice of integration of culture and tourism from the five perspectives of service objects, cultural tourism resources, cultural tourism activities, cultural and creative products and cultural tourism services.It finds that the characteristics of integration of culture and tourism of American public libraries are: paying attention to the specific needs of users in various tourism stages;attaching importance to the development and utilization of cultural tourism resources;collaborating with multiple forces;docking user requirements;providing personalized and precise services.This paper summarizes five enlightenments of integration of culture and tourism in American public libraries to Chinese public libraries: integrating cultural tourism resources and participating in the whole process of tourism activities;encouraging public participation to highlight the uniqueness of local cultural tourism resources;enriching activity types and extending activity scope on the basis of multi-party cooperation;optimizing the positioning of public library stores and expanding the audience of library cultural and creative commodities;from the user point of view for user segmentation, improving user participation.

关 键 词：美国 公共图书馆 文旅融合 文创产品 旅游信息服务 

分 类 号：G258.2[文化科学—图书馆学]