网络旅游景点简介语篇的多模态生态话语分析  

A Multimodal Ecological Discourse Analysis of Online Tourist Attraction Profile

作　　者：汪琴[1] Wang Qin(School of Foreign Languages,Taizhou University,Linhai 317000,China)

机构地区：[1]台州学院外国语学院,浙江临海317000

出　　处：《台州学院学报》2023年第1期87-92,共6页Journal of Taizhou University

基　　金：台州市哲学社会科学规划课题“生态语言学视角下台州地区旅游宣传多模态话语分析”(21GHB17)。

摘　　要：在和合生态哲学观指导下,利用符际互补理论对某网络旅游景点简介多模态语篇展开生态话语分析。结果表明,该网络旅游景点简介多模态语篇所表征的概念意义、人际意义和构图意义对自然生态系统的影响具有模糊性特征。因此,基于生态话语视角,该网络旅游景点简介创作应增加自然界中非生命体和非人类生命体视角、双向“索取”类信息以及自然景观或自然物种的显著性来发展其多模态语篇。Guided by the ecological philosophy of harmony,this study analyzes the multimodal dis⁃course of online tourist attraction profile on the intersemiotic complementarity framework.The results show that its ideational,interpersonal and compositional meanings have ambiguous effects on the natu⁃ral ecosystem.Accordingly,the creation of this online tourist attraction profile should increase the per⁃spectives of inanimate objects and non-human life,two-way"demand"information and the prominence of natural landscapes or natural species to develop its multimodal discourse based on the perspective of ecological discourse.

关 键 词：旅游景点简介 生态哲学观 符际互补理论 多模态 生态话语分析 

分 类 号：H15[语言文字—汉语]