收视大数据直播、时移、回看、点播综合统计方法研究  

Research on Comprehensive Statistical Methods for Live, Time-shifted,Playback and On-demand Viewing Big Data

作　　者：郑冠雯 王志豪 胡暐宸 Zheng Guanwen;Wang Zhihao;Hu Weichen(Radio,Film and Television Information Network Center,NRTA,Beijing 100866,China)

机构地区：[1]国家广播电视总局广播影视信息网络中心,北京100866

出　　处：《广播与电视技术》2023年第2期14-18,共5页Radio & TV Broadcast Engineering

摘　　要：本文研究了一种综合统计广播电视节目直播、时移、回看、点播收视的方法,目的在于解决仅采用直播收视率难以客观、全面反映节目传播效果的问题,助力广播电视节目客观传播效果的综合评价。This paper studies a comprehensive statistical method for live, time-shifted, playback and on-demand viewing of radio and television programs, with the aim of solving the problem that it is difficult to objectively and comprehensively reflect the dissemination effect of radio and television programs by using only live viewing rate, and helping comprehensive evaluation of the objective broadcast effect of radio and television programs.

关 键 词：大数据 收视调查 综合评价 

分 类 号：TN93[电子电信—信号与信息处理]