“一带一路”背景下跨境电商企业物流模式选择研究--以中铁快运为例  

Research on the Choice of Logistics Model for Cross-border E-Commerce Enterprises in the Context of"The Belt and Road":Taking China Railway Express as an Example

作　　者：魏爽 刘伟华[1] 迟强 Wei Shuang;Liu Weihua;Chi Qiang

机构地区：[1]天津大学管理与经济学部,天津300072 [2]中铁快运股份有限公司,北京100055

出　　处：《复印报刊资料（物流管理）》2022年第8期47-53,共7页LOGISTICS MANAGEMENT

基　　金：科技部国家重点研发计划“智慧物流与智能服务”课题(2018YFB1601401)。

摘　　要：随着“一带一路”的深入推进,涌现出多种物流模式,企业选择不同的物流模式会带来成本以及服务质量的差异。文章对“一带一路”背景下跨境电商的物流模式选择进行探究,得到以下结论:首先,文章对现有的跨境电商企业物流模式进行总结与分析,探讨不同物流模式的差异;其次,基于文献分析,总结出影响“一带一路”背景下跨境电商物流发展模式的一级指标,分别是产品特性、物流信息技术与能力、物流总成本、经济与政策环境以及物流服务质量;再次,采用基于AHP-模糊综合评价方法帮助跨境电商企业明确符合自身情况的物流模式;最后,针对中铁快运的调研情况进行评价,得到的评价结果可以为其提供参考。The chance of choosing different logistics models differs significantly in cost and service quality based on the emerging different logistics models with the promotion of the country's Belt and Road Portal.This paper explores the choice of logistics mode for cross-border e-commerce in the context of The Belt and Road Initiative,and draws the following conclusions.First,this paper summarizes and analyzes the existing logistics modes of cross-border e-commerce enterprises,and discusses the differences of different logistics modes;second,based on literature analysis,it summarizes the first-level factors that affect the development mode of cross-border e-commerce logistics in the context of The Belt and Road Initiative.The indicators are product characteristics,logistics information technology and capabilities,total logistics cost,economic and policy environment,and logistics service quality;thirdly,this paper adopts the AHP-fuzzy comprehensive evaluation method to help cross-border e-commerce companies identify logistics that suit their own conditions.Finally,this paper evaluates the research situation of China Railway Express,and the evaluation results obtained can provide reference for it.

关 键 词：“一带一路” 跨境电商物流 物流模式 评价指标体系 

分 类 号：F724.6[经济管理—产业经济] F259.23