大道至“简”:极简主义消费内涵解构与理论阐释  

Less Is More : A Theoretical Interpretation of Minimalism in Consumption

作　　者：陈斯允 卫海英[1,2] 熊继伟 冉雅璇 Chen Siyun;Wei Haiying;Xiong Jiwei;Ran Yaxuan

机构地区：[1]暨南大学管理学院,广州510632 [2]广州品牌创新发展研究基地 [3]中南财经政法大学工商管理学院,武汉430073

出　　处：《复印报刊资料（心理学）》2022年第3期59-78,共20页

基　　金：国家自然科学基金项目(71772077,71802192);教育部人文社会科学研究项目(18YJC630137)。

摘　　要：随着经济社会的不断发展与物质生活的日益丰富,一股消费“清流”一一极简主义消费愈来愈受到学界和业界的共同关注。极简主义消费是人们出于社会意识或个人理念而自发采取的一种“从简”式消费行为,覆盖个人、社会和自然各个层面。受人口变量、心理特质、情境线索和宗教文化等因素驱动,极简主义消费对个体心理健康与行为决策产生重要影响。基本价值理论、自我决定理论、需求层次理论和自我调节理论是认识和理解极简主义消费形成路径与影响机制的重要理论视角。未来研究可进一步厘清极简主义消费的构念与维度内涵,采用科学流程开发测量工具,深化本土化和跨文化研究,并从多元理论视角,综合运用不同实证方法,深入探索其前因后效、心理机制和边界条件。Minimalism refers to a lifestyle that seeks satisfaction in a non-material world by reducing con-sumption.Given the increasing popularity of minimalistic consumption(e.g.,voluntary simplicity),it is necessary to understand minimalism more comprehensively.We provide a categorization scheme related voluntary simplicity,in-cluding its conception,dimensions,measurement as well as its underlying mechanisms and boundary conditions.In order to understand voluntary simplicity,four theories(i.e.,theory of basic values,self-determination theory;hier-archical theory of needs;self-regulation theory)were introduced.Driven by multiple factors(i.e.,demographic variables,personal traits,situational cues and cultural background),voluntary simplicity has potentially important implications for both environmental sustainability and individual well-being.Finally,some directions for future re-search are discussed.

关 键 词：极简主义消费 可持续消费 责任性消费 自我决定 幸福感 

分 类 号：F014.5[经济管理—政治经济学]