高校图书馆多元空间用户画像构建与分析——以武汉大学图书馆为例  

Development and Analysis of User Personas in Multiple Spaces at University Libraries:Taking Wuhan University as an Example

作　　者：龙泉[1] Long Quan(Wuhan University Library)

机构地区：[1]武汉大学图书馆技术支持中心,湖北武汉430072

出　　处：《图书馆杂志》2023年第2期120-127,共8页Library Journal

基　　金：科技大数据湖北省重点实验室开放基金资助课题“科研人员研究行为及成果知识图谱分析”(项目编号:20KF011010);湖北省高校图工委基金项目“后疫情时代高校图书馆传统服务机制重构”(项目编号:2020-ZD-05)的研究成果之一。

摘　　要：本文针对用户在图书馆空间中的行为模式及需求构建用户画像,为图书馆制定精准服务、创新服务策略提供依据。以武汉大学图书馆为例,根据功能、结构将图书馆实体空间划分为6个类型,通过系统数据和问卷调查相结合,提取不同空间用户行为需求数据;通过频率分析、卡方检验对群体用户数据、各空间用户数据进行分析;通过云图对用户数据可视化,揭示用户特征,构建多元空间用户画像。构建了图书馆实体空间用户画像,明确了多元空间用户行为需求的一致性和差异性表现,为图书馆多元空间用户的精细化服务提供决策参考。To develop user personas according to patterns of user behaviors and user needs in the library space and to provide essential information for the library to create precise and innovative service strategies.Taking Wuhan University as an example,this study divided the physical library space into six user types according to working function and construction structure.By analyzing data extracted from the library system and questionnaire surveys,this study extracted the users’behavioral data and needs in different spaces.Through frequency analysis and the chi-square test,this study analyzed each user group in each user space.This study also visualized users’data through cloud images to reveal user characteristics and develop multi-dimensional user portraits.This study developed user personas in different library physical spaces and identified the consistency and difference of the behavioral needs of users in multiple spaces.Therefore,this study provided a reference for those libraries planning to provide detailed user services in different library spaces.

关 键 词：高校图书馆 用户画像 多元空间 用户画像构建 用户分析 

分 类 号：G258.6[文化科学—图书馆学]