新世纪以来中国主流纪录片国际传播策略研究  

Research on the International Communication Strategy of Chinese Mainstream Documentary since the New Century

作　　者：姚争[1] 张恒[1] YAO Zheng;ZHANG Heng

机构地区：[1]浙江传媒学院,浙江杭州310018

出　　处：《未来传播》2023年第1期88-96,122,共10页Future Communication

基　　金：国家社科基金艺术学重点项目“中国主流纪录片创作与批评发展研究”(21AC003);国家社科基金艺术学项目“中华优秀传统文化传承的纪录片创新研究”(20BC041);习近平总书记新闻观、文艺观专项研究课题(22XWG0508)。

摘　　要：中国主流纪录片是传播国家主流意识形态和核心价值观的重要艺术样式之一。为实现“讲好中国故事”的重要使命,中国主流纪录片在国际传播中要充分考虑文化差异性问题,在传播内容、传播方式以及运营机制等方面都要采取相应的策略。中国主流纪录片以目标受众为导向进行叙事视角的选择,有利于消减文化差异所带来的隔阂与排斥,在此基础上通过戏剧化叙事来激发受众的期待心理,更有利于传播效果的提升。中国主流纪录片从中国哲学思想出发阐释人类命运共同体理念,使传递的思想和内容既能体现出国际共通的文化价值,又能体现出中国文化的民族特色。中国主流纪录片应用多渠道跨媒介进行融合性国际传播,同时还要通过产业模式的创新提升国际传播效果,进而实现中国文化“走出去”的战略目标。Chinese mainstream documentary is one of the important artistic styles to spread the country’s mainstream ideology and core values, and it is responsible for the important mission of " telling Chinese stories". In the process of international communication, Chinese mainstream documentary should express the Chinese cultural ideas in an international way by interpreting the idea of a community with a shared future for mankind, so as to realize the ideas and contents can not only reflect the national characteristics of China, but also reflect the common cultural value of the world. Chinese mainstream documentary is narrated from the perspective of the target audience, which is conducive to reducing the estrangement and exclusion caused by cultural differences, and using certain narrative techniques to make audiences have expectations, which is conducive to improving the effect of international communication. The mainstream documentary industry in China can be further improved through innovations in cooperation methods, production modes, and marketing forms. At the same time, it is necessary to integrate various communication channels for international communication, and finally realize the strategic goal of Chinese culture to the world.

关 键 词：中国主流纪录片 国际传播 传播策略 

分 类 号：J992.6[艺术—电影电视艺术]