新零售视阈下福建省生态农产品价值实现路径——基于习近平生态文明思想  

Approaches to Realizing the Value of Ecological Agricultural Products in Fujian Province from the Perspective of New Retail——Based on Xi Jinping Thoughts on Ecological Civilization

作　　者：王琰 连捷 王商富[2] WANG Yan;LIAN Jie;WANG Shangfu(School of Business Administration,Fujian Business University,Fuzhou 350012,China;Surveying and Mapping Engineering Institute,Fuzhou Investigation&Surveying Institute Co.,Ltd,Fuzhou 350108,China)

机构地区：[1]福建商学院工商管理学院,福建福州350012 [2]福州市勘测院有限公司测绘工程院,福建福州350108

出　　处：《福建商学院学报》2022年第6期42-50,共9页Journal of Fujian Business University

基　　金：福建省中青年教师教育科研项目“生态文明视阈下的福建省生态农产品价值实现路径研究”(JAS22115);福建省自然科学基金项目“基于区块链技术的生鲜农产品供应链碳足迹溯源及碳标签评测体系的构建”(2022J01386);福建省科技厅课题“消费体验视阈下农产品供应链嵌入式虚拟化信息采集技术研究”(2021J011248)。

摘　　要：基于习近平生态文明思想,利用区块链、数字孪生和元宇宙等技术,以新零售企业为核心企业构建生态农产品价值网,实现价值网的组织耦合和网络编配优化,并搭建多边多维度的消费者体验体系,确保整个生态农产品价值网能够以消费者对健康、生活便利性、经济利益、情感融入和生态环境的关注视角,满足福建人民对生态农产品消费的多方位需求,拓宽和创新生态农产品价值实现路径。福建省政府和公共部门应通过健全生态农产品经营开发机制、生态农产品价值实现保障和补偿机制,以及建立生态农产品价值实现推进机制等各种创新配套政策促进生态农产品价值的实现。Based on Xi Jinping's thought on ecological civilization,using the technologies of blockchain,digital twins and metaverse,the organizational coupling of the value network and the optimization of network arrangement will be realized through the construction of ecological agricultural products value network with the new retail enterprise as the leading role.By building a multilateral and multi-dimensional consumer experience system led by new retail enterprises,we can ensure that the entire value network of ecological agricultural products can meet the multi-faceted needs of Fujian people for the consumption of ecological agricultural products from the perspective of consumers concern for health,living convenience,economic interests,emotional integration and the ecological environment in order to broaden and innovate the realization path of the ecological agricultural product value.The study explores specific paths of how the Fujian provincial government and public departments can realize the value of ecological agricultural products through various innovative supporting policies such as improving the operation and development mechanism of ecological agricultural products,improving the guarantee and compensation mechanism,as well as establishing the promotion mechanism for the value realization of ecological agricultural products.

关 键 词：新零售 生态农产品 价值实现 

分 类 号：F323.22[经济管理—产业经济]