RATA方法应用于身体素颜霜的消费者感官研究  

Rate-all-that-apply(RATA)Method Applied to Consumer Research of Body Cream Sensory Attributes

作　　者：孟欣 张婉 王静 刘婷 亓玉锋 Meng Xin;Zhang Wan;Wang Jing;Liu Ting;Qi Yufeng(Guangzhou Runze Detection Technology Co.,Ltd.,Guangzhou 510000;Shandong Huawutang Biotechnology Co.,Ltd.,Jinan 250101,China)

机构地区：[1]广州润泽检测技术有限公司,广东广州510000 [2]山东花物堂生物科技有限公司,山东济南250101

出　　处：《广东化工》2023年第6期184-188,共5页Guangdong Chemical Industry

摘　　要：本文利用适合项评级法RATA(Rate-All-That-Apply)问卷和喜好度量表在Check-all-that-apply(CATA)的基础上研究了5款身体素颜霜产品消费者偏好、感官特征及各指标的强度差异。研究结果表明,分析89名消费者对5款市场样品的喜好度排序为:320>495>859>209>701。身体素颜霜产品在气味好闻属性方面特征性最强。RATA方法针对各属性打分的结果为身体素颜霜产品的喜好度预测提供依据,为产品开发方案提供了思路。同时RATA调研方法为化妆品的消费者调研提供了新的思路和解决方法。This paper used the Fit Rate-All-That-Apply questionnaire and the Preferences Metric to study the differences in consumer preferences,sensory characteristics and intensity of each indicator of five body cream products on the basis of Check-all-that-apply(CATA).The results show that the preference of the five market samples is ranked as:320≥495≥859≥209≥701.Body Cream products are the most characteristic in terms of odor properties.The results of the RATA method for scoring each attribute provide a basis for predicting the preference of body pigment products,and provide ideas for product development solutions.At the same time,the RATA research method provides new ideas and solutions for consumer research of cosmetics.

关 键 词：身体素颜霜 消费者调研 RATA CATA 喜好度 

分 类 号：TQ[化学工程]