后疫情时代消费观变化与刺激内需策略的调查研究  

Investigation and Research on the Changes of Consumption Concepts and the Strategies of Stimulating Domestic Demands in the Post-pandemic Era

作　　者：王政兴 宋忆宁 陈传营 伍颖清 黄莹莹 WANG Zhengxing;SONG Yining;CHEN Chuanying;WU Yingqing;HUANG Yingying(School of Economics and Management,Dongguan University of Technology Dongguan,Guangdong 523000)

机构地区：[1]东莞理工学院经济与管理学院,广东东莞523000

出　　处：《中国商论》2023年第6期30-35,共6页China Journal of Commerce

基　　金：2021年度广东省级立项东莞理工学院大学生创新创业训练计划项目课题“激发需求活力:后疫情时代消费观变化与刺激内需策略的调查研究”(202111819079)。

摘　　要：新冠疫情对世界经济造成很大影响。在双循环新发展格局下,发挥国内市场优势,扩大内需对中国经济的发展至关重要。本文采用理论研究法、问卷调查法、实证分析法和倾向评分匹配(PSM)分析,基于面向全国范围调查的覆盖16种主要职业的抽样调查数据,重点探讨了后疫情时代消费者消费观念的变化,总结出当前刺激内需策略所面临的困境:策略范围限制,潜力尚未激发;经济压力增大,观念趋于保守;聚焦中低收入,社会保障缺乏;刺激手段匮乏,存在固有缺陷;线下消费受阻,政策难以奏效;固定收入降低,经济压力凸显;追求超级折扣,掉入消费陷阱;使用门槛较高,获取途径较难等。最后,本文进一步指出困境形成的原因及针对性解决思路,并为刺激经济复苏、系统拉动内需提出相关建议。The pandemic has had a great impact on the world economy.With the new development pattern of dual circulation,China’s economic development needs to give full play to the advantages of the domestic markets and expand domestic demands.This paper adopts a theoretical research method,questionnaire survey method,empirical analysis method and propensity score matching(PSM)analysis,based on the sample survey data of 16 major occupations around the nation,to focus on the changes in consumers’consumption concepts in the post-pandemic era,and summarizes the dilemmas faced by the existing strategies of stimulating domestic demands:the scope of the strategies is limited;the potential has not been stimulated;economic pressure increases;people’s concepts tend to be conservative;middle-and low-income is the focus with lack of social security;stimulation means is insufficient and there are inherent defects;the offl ine consumption is blocked,and policies are difficult to come into effect;fixed income decreases and economic pressure is more prominent;super discounts are popular,so it comes to the consumption traps;the use threshold is high,and the access is difficult,etc.Finally,this article further points out the causes of the dilemmas and the targeted solutions and puts forward countermeasures and suggestions for stimulating economic recovery and systematically stimulating domestic demands.

关 键 词：后疫情时代 双循环格局 消费观念 刺激内需 经济复苏 

分 类 号：F063.2[经济管理—政治经济学]