When Marketing Goes Wrong  

作　　者：Andy Keedwell 

机构地区：[1]不详

出　　处：《英语世界》2022年第7期127-128,共2页The World of English

摘　　要：AThe power of effective marketing has a long history. In the 19th century, a new product, soap, became available to everyone in England at a low price. Every British soap producer faced fierce competition. Their answer was to focus on promotion and to come up with attractive visuals, catchy slogans and competitions to increase sales.

关 键 词：EVERYONE ATTRACTIVE PROMOTION 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]