广州“图书馆之城”建设的媒介形象分析:基于2012-2021年新闻媒体报道的研究  

Media Image Analysis of the Construction of Guangzhou“Library City”:Base on the Study of News Media Reports from 2012 to 2021

作　　者：曾茜 Zeng Qian(Guangzhou Library,Guangzhou,China 510623)

机构地区：[1]广州图书馆,广东广州510623

出　　处：《图书馆研究》2023年第2期11-22,共12页Library Research

摘　　要：本文以375篇次关于广州“图书馆之城”的新闻媒体报道文本作为研究对象,采用内容分析法和文本分析法,从新闻话语入手研究广州“图书馆之城”建设呈现的媒介形象。文章指出在广州“图书馆之城”建设中,新闻媒体积极介入并促成了政府、业界和公众三者的良性互动,凸显了广州“图书馆之城”建设的公共利益至上原则,为探索现代公共文化服务体系的“公共何以可能”提供一个可操作性示范。This paper researches 375 reports by the means of content analysis and text analysis which aims to study the media image of Guangzhou's"Library City"using the news discourse presented in these reports.It’s pointed out that the involvement of news media promotes the interaction among the government,the profession of public library and the public,highlights the principle of public interest in the construction of Guangzhou's"Library City",and provides an operable demonstration for the realization path of building a modern public cultural service system besides answering the question about how to realize public interest.

关 键 词：广州“图书馆之城” 新闻媒体 公共文化服务体系 公共利益 

分 类 号：G259.27[文化科学—图书馆学]