数字化发展如何驱动体育用品制造业服务化转型——来自上市公司的经验证据  

How Digital Development Drives Service Transformation of Sporting Goods Manufacturing Industry from Empirical Evidence of Listed Companies

作　　者：刘超[1,2] 孙永明 LIU Chao;SUN Yongming(School of Economics and Management School,Wuhan Sports Univ.,Wuhan 430079,China;Lottery Research Institute,Wuhan Sports University,Wuhan 430079,China;Dept.of Ice and Snow Sports,Hebei Sport Univ.,Shijiazhuang 050000,China)

机构地区：[1]武汉体育学院经济与管理学院,湖北武汉430079 [2]武汉体育学院彩票研究所,湖北武汉430079 [3]河北体育学院冰雪运动系,河北石家庄050000

出　　处：《武汉体育学院学报》2023年第3期53-60,共8页Journal of Wuhan Sports University

基　　金：国家社会科学基金项目(22BTY030)。

摘　　要：服务化转型是体育用品制造业结构升级的主要方向,数字化发展是驱动体育用品制造业服务化转型的重要力量。基于2014-2020年中国A股体育用品制造业上市公司数据,实证探究了数字化发展对体育用品制造企业服务化转型的影响及其作用机制。研究结果表明:(1)数字化发展显著推动了体育用品制造企业服务化转型;(2)创新能力提升和人力资本结构优化是数字化发展促进体育用品制造企业服务化转型的两条重要作用路径;(3)异质性分析发现,数字化发展对规模较小的、发展水平较低的体育制造企业以及体育服装制造类企业服务化转型推动作用更为明显。据此,从数字技术研发、数字人才培养、数字化服务战略选择等方面提出了建议。Servitization transformation is the main direction of structural upgrading of sporting goods manufacturing industry,and digital development is an important force driving the servitization transformation of sporting goods manufacturing industry.Based on the data of the A-share listed sporting goods manufacturing companies in China from 2014 to 2020,this paper explored into the impact of digital development on the servitization transformation of sporting goods manufacturing enterprises and its mechanism of action.The results showed that the digital development significantly promoted the service transformation of sporting goods manufacturing enterprises.The innovation capacity enhancement and human capital structure optimization were two important paths through which digital development promoted the service transformation of sporting goods manufacturing enterprises.The heterogeneity analysis revealed that the digital development promoted the service transformation of smaller,less developed sporting goods manufacturing enterprises and sporting apparel manufacturing enterprises more significantly.The heterogeneity analysis showed that digital development had a more obvious role in promoting the service transformation of smaller,less developed sports manufacturing enterprises and sports apparel manufacturing enterprises.Accordingly,suggestions were made in terms of digital technology research and development,digital talent training,and digital service strategy selection.

关 键 词：数字化发展 体育用品制造业 服务化转型 创新能力 人力资本 

分 类 号：G80-05[文化科学—运动人体科学]