民宿产业现状分析及发展建议——以苏州市为例  

Analysis on the Status of Peer-to-peer Accommodation Industry and Suggestions on Its Development-- Taking Suzhou as an Example

作　　者：诗颢 黎宏宝 SHI Hao;LI Hong-bao(Tianping College of Suzhou University of Science and Technology,Jiangsu Suzhou 215009,China;Suzhou University of Science and Technology,Jiangsu Suzhou 215009,China)

机构地区：[1]苏州科技大学天平学院,江苏苏州215009 [2]苏州科技大学商学院,江苏苏州215009

出　　处：《泰州职业技术学院学报》2023年第1期36-39,共4页Journal of Taizhou Polytechnic College

基　　金：2018年度江苏省教育厅高校哲学社会科学研究项目(2018SJA2257,项目主持人:诗颢);2019年度苏州市软科学项目(SR201924,项目主持人:诗颢).

摘　　要：苏州作为全国重点旅游城市,第一批入选全域旅游示范区的地区之一,民宿发展势头强劲,但总体来说尚未形成特有的区域品牌,布局和管理也相对分散、目标消费群体覆盖较少,且存在各区域发展不均衡的问题。文章分析了苏州民宿产业发展现状,结合“文旅+”、文旅融合的发展形式和消费市场需求,提出苏州民宿业应当从布局、管理、产业联合等方面逐步构建更加生态、合理的民宿体系,由此才能更好地打造具有地方特色、配合本地旅游和文化发展的民宿产业。Suzhou is one of the first regions to be selected as an integrated tourism demonstration zone in China.Its peer-to-peer accommodation industry has been greatly developed.But generally,it has not yet formed a unique regional brand,and the layout and management are relatively scattered,with a small coverage of target consumer groups,and there is a problem of uneven development among various regions.This article analyzes the development status of Suzhou’s peer-to-peer accommodation industry,combined with the development of“cultural oriented tourism plus”and the current needs of the consumer market.Suggestions were proposed that Suzhou’s peer-to-peer accommodation industry should gradually build a more ecological and reasonable system in terms of layout,management and industrial alliances,to create a better industry with local cultural characteristics and coordinate local tourism and cultural development.

关 键 词：民宿 苏州旅游 文旅融合 

分 类 号：F592.7[经济管理—旅游管理]