电子商业背景下商业综合体空间设计探究——以西安赛格购物中心为例  

Analysis on Space Design of Commercial Complex under the Background of Electronic Commerce:A Case of Xi’an Saige Shopping Center

作　　者：高任 于汉学[1] 薛璐璐 刘伟[1] Gao Ren;Yu Hanxue;Xue Lulu;Liu Wei

机构地区：[1]长安大学建筑学院

出　　处：《城市建筑》2023年第6期55-58,共4页Urbanism and Architecture

摘　　要：以电子商业蓬勃发展为背景,以电子商业与实体空间所产生的矛盾为对象,通过问卷调查法选择商业综合体对消费者进行满意度调查,从结果中分析消费者的行为变化及对商业综合体的空间需求,总结在电商背景下商业综合体所存在的不足。从宏观到微观,提出选址靠近消费核心群体、内部空间线上线下结合、借助感官增强体验感、空间主题化、设计人性化的设计策略。为城市商业综合体应对电商提供设计建议。With the development of electronic commerce as the background,this paper takes the contradiction between electronic commerce and the physical space as the object,and conducts satisfaction investigation on the consumers of the commercial complexes with questionnaire investigation method.Then it analyzes the spatial requirements brought by the changes in the behavior of the consumers and commercial complexes according to the investigation results,and summarizes the shortcomings of the commercial complex under the background of electronic commerce.The paper proposes the design strategies of site selection close to the core consumer group,combination of online and offline internal space,enhanced experience with the help of senses,thematic space and humanized design from macro to micro.It provides design suggestions for urban commercial complex to cope with e-commerce.

关 键 词：电子商业 商业综合体 设计策略 

分 类 号：TU247[建筑科学—建筑设计及理论]