基于PSD模型的健康冰箱色彩设计策略研究  

Research on Design Strategy of Healthy Refrigerator based on PSD Model

作　　者：李安然 张学东 吴睿奇 Li Anran;Zhang Xuedong;Wu Ruiqi(School of Arts,Anhui Polytechnic University)

机构地区：[1]安徽工程大学艺术学院

出　　处：《流行色》2023年第2期10-12,共3页Fashion Color

基　　金：安徽省高等学校研究生科研项目“儿童户外游乐器材的用户体验设计研究”(项目编号:YJS20210458)。

摘　　要：为培养用户健康饮食和正确使用冰箱的行为习惯,通过设计引导用户的行为。首先,介绍了基于说服系统的PSD模型;其次,探讨健康冰箱的设计目标;再次,通过用户调研,完善健康冰箱说服语境;最后,PSD模型介入健康冰箱说服系统,结合色彩设计,提出设计策略。为增加冰箱产品的差异性,将色彩设计与行为改变相结合,为面向行为改变的健康冰箱产品设计提供新方向。In order to cultivate the user's behavior habits of healthy eating and correct use of refrigerators,the user's behavior is guided by design.Firstly,the PSD model based on persuasion system is introduced;Secondly,discuss the design goal of healthy refrigerator;Thirdly,improve the context of healthy refrigerator persuasion through user research;Finally,the PSD model is involved in the health refrigerator persuasion system,and the design strategy is proposed in combination with color design.In order to increase the diversity of refrigerator products,color design and behavior change are combined to provide a new direction for the design of healthy refrigerator products facing behavior change.

关 键 词：行为改变 PSD说服模型 健康冰箱 

分 类 号：F42[经济管理—产业经济]