嬗变、驱动与表征:奥斯卡电影里中国形象的意指实践  

Evolution,Motivation and Reflection:The Meaning Generation of the Chinese Images in Oscar Films

作　　者：张昆[1,2] 王臻 ZHANG Kun;WANG Zhen(National Institute of Communication Strategy,Huazhong University of Science and Technology,Wuhan 430074,China;School of Journalism and Communication,Minzu University of China,Beijing 100081,China;School of Journalism and Information Communication,Huazhong University of Science and Technology,Wuhan 430074,China)

机构地区：[1]华中科技大学国家传播战略研究院,湖北武汉430074 [2]中央民族大学新闻与传播学院,北京100081 [3]华中科技大学新闻与信息传播学院,湖北武汉430074

出　　处：《编辑之友》2023年第1期102-109,共8页Editorial Friend

基　　金：国家社会科学基金重大项目“人类命运共同体视域下中国国家形象在西方主流媒体的百年传播研究”(19ZDA322)。

摘　　要：奥斯卡电影是美国文化的“先行军”,研究其中的中国形象有助于把握美国社会对中国的态度及其背后的文化意图。奥斯卡电影里百年中国形象经历了从“东方古国”到“落后中国”“摇摆中国”再到“多元邻国”的嬗变,总体表现为多重性和复魅化的奇观社会。奥斯卡电影全球票仓布局与“两个美国”共同促成了这一形象的生成,美国电影文化力又按照自身价值体系改写中国文化,所塑造的“球土化”中国形象表征着西方对东方文化的拼贴与重组,也带给中国人身份认同的迷思和反思。Oscar films are the vanguards of American culture.Studying the Chinese images in them is helpful to grasp the attitude of American society towards China and the cultural intention behind it.Chinese images have undergone the evolution from"ancient oriental country"to"backward China","swing China"and then to"multiple neighboring countries",and the overall depictions is a spectacle society of"multiplicity"and"enchantment".Oscar films as global ticket office blockbusters and the"two Americans"have led to the formation of this image,and the cultural power of American films has been interpreting Chinese culture according to its own value system.As a result,the"glocalization"of Chinese images represent the West trying to manipulate the imaginations of the East,and also brings the confusion and reflection on Chinese identity.

关 键 词：奥斯卡电影 中国形象 表征 奇观 “球土化” 

分 类 号：G230[文化科学]