中国故事国际传播视野下网络文学的本体结构与特性  

The Ontology Structure and Characteristics of Online Literature in the Context of International Communication of Chinese Stories

作　　者：王一鸣[1,2] WANG Yi-ming(Laboratory of Big Data and National Communication Strategy,Huazhong University of Science and Technology,Wuhan 430074,China;Institute of Chinese Story Creative Communication,Huazhong University of Science and Technology,Wuhan 430074,China)

机构地区：[1]华中科技大学大数据与国家传播战略实验室,湖北武汉430074 [2]华中科技大学中国故事创意传播研究院,湖北武汉430074

出　　处：《编辑之友》2023年第2期31-37,共7页Editorial Friend

基　　金：教育部哲学社会科学研究重大课题攻关项目“讲好中国故事与提升我国国际话语权与文化软实力研究”(17JZD038)。

摘　　要：文章以国际传播为基础语境,聚焦网络文学“为什么是中国故事”“为什么能讲好中国故事”两大理论命题,提出由故事层、媒介层、关系层构成的网络文学三元本体结构理论模型。此模型中,故事层表现出具有鲜明中国特色的故事性和中国性,媒介层和关系层表现出具有跨媒介叙事和全球性数字叙事特征的媒介性,三大特性赋予中国故事立体化的精神内涵、本土化的文化气质和全球化的开放语境,从而构建国际传播视野下网络文学讲好中国故事的理论基础。Taking international communication as the basic context, this paper focuses on the two theoretical propositions of "why online literature is Chinese story" and "why the Chinese story can be told well". The theoretical model of the ternary ontology structure of online literature, which consists of story layer, media layer and relationship layer, is proposed, among which the story layer shows the storytelling and Chineseness with distinctive Chinese characteristics,while the media layer and the relationship layer show the "intermedium " with the characteristics of cross-media narrative and global digital narrative. The three characteristics give Chinese stories a three-dimensional spiritual connotation, a localized cultural temperament and a globalized open context, thus building a theoretical basis for telling Chinese stories well in online literature from the international communication perspective.

关 键 词：国际传播 网络文学 中国故事 跨媒介叙事 数字叙事 

分 类 号：G230[文化科学]