提升、彰显与延展:数字时代青年政治认同强化的新媒介实践进路  

Strengthening,Highlighting and Extending:A New Media Practice Approach to Enhancing the Political Identity of the Youth in the Digital Age

作　　者：杨惠[1] 戴海波[1] YANG Hui;DAI Hai-bo(School of Media,HuaiYin Normal University,Huaiyin 223300,Jiangsu,China)

机构地区：[1]淮阴师范学院传媒学院,江苏淮安223300

出　　处：《徐州工程学院学报（社会科学版）》2022年第6期67-73,共7页Journal of Xuzhou Institute of Technology：Social Sciences Edition

基　　金：江苏省社会科学基金项目“5G政务短视频传播生态下青年政治认同强化路径研究”(22XWD005);淮阴师范学院2020年教学改革与研究项目“融媒时代《传播学》课程内容与教学方法优化研究”;2021年淮阴师范学院校级课程思政教学改革与研究专项课题“‘课程思政’视域下传媒类课程的教学研究”(SZJG008)阶段性成果

摘　　要：数字时代的新媒介技术建构了一种去中心化、去权威化的传播场域,青年政治认同呈现出多元化、流变性、离散性等危机表征。来自新媒介技术的赋能,使得新媒体成为重塑与强化青年政治认同的重要场域。研究把视角架构在数字媒体语境下,借助政治认同的相关理论,对如何通过新媒体强化青年政治认同进行阐释。研究认为,以新媒介为技术支撑、以主流意识形态的宣导为内容核心,提升新型主流媒体对主流价值观的导引效力、彰显政务新媒体的舆论影响力与公信力、借力多元化新媒体形态延展主流文化辐射力,是强化青年政治认同的重要实践路径。The new media technology in the digital age has constructed a decentralized and de-authoritative communication field for the young people,whose political identity is then characterized by such crises as diversity,volatility and diffusion.The empowerment from new media technology makes it an important field for reshaping and strengthening the political identity of the youth.Therefore,this paper constructs the research perspective in the context of digital media,and explains how to strengthen the youth's political identity through new media with the help of relevant theories of political identity.It is suggested that with the new media as the technical support and the mainstream ideology as the core content,an important practice approach can be constructed to enhance the political identity of the youth by strengthening the guiding effect of new mainstream media on mainstream values,highlighting the public opinion influence and credibility of new media for government affairs,and extending the radiation of mainstream culture with diversified new media forms.

关 键 词：政治认同 新型主流媒体 短视频 二次元 

分 类 号：G206[文化科学—传播学]