夜间文旅消费集聚区文旅产品优化对策分析——以南宁邕江南岸片区为例  

Analysis on optimization countermeasures of cultural and tourism products in night cultural and tourism consumption agglomeration area——Taking the south bank area of Yongjiang River in Nanning as an example

作　　者：刘沧 张彩霞 刘欣然 Liu Cang;Zhang Caixia;Liu Xinran(School of Management,Xiamen University,Tam Kah Kee College,Zhangzhou,Fujian,363105)

机构地区：[1]厦门大学嘉庚学院管理学院,福建漳州363105

出　　处：《市场周刊》2023年第4期66-69,共4页Market Weekly

基　　金：2021年厦门大学嘉庚学院校级科研孵化项目“双减政策背景下厦门市研学旅行发展研究”(项目编号:YM2021W05);2021年福建省教育厅社科项目“生态文明视域下闽南滨海旅游地游客环境行为改善路径研究”(项目编号:JAS21462)。

摘　　要：夜间经济正逐渐成为城市经济的重要组成部分,夜间文旅消费集聚区的提出,更是为本就升温的夜间经济和文旅产业再添热度。文章首先阐释了夜间文旅集聚区与夜间文旅产品的概念,在分析南宁邕江南岸片区开发条件的基础上,针对其目前存在的问题,提出了夜间文旅产品优化的主要对策,希望能对邕江南岸片区夜间经济的发展与振兴起到推动作用。The night economy is gradually becoming an important part of the city economy.The proposal of the night tourism consump-tion agglomeration area is more to add heat to the already heated night economy and cultural tourism industry.This paper first explains the concepts of night cultural tourism agglomeration area and night cultural tourism products,analyzes the development conditions of Yongjiang South Bank area,and puts forward some countermeasures to optimize night cultural tourism products according to the existing problems,ho-ping to promote the development and revitalization of night economy in Yongjiang South bank area.

关 键 词：夜间旅游 文旅消费 产品优化 

分 类 号：F590.75[经济管理—旅游管理]