“衣平方”二手衣物再生利用问卷调查分析与运营策略确定  

Questionnaire analysis and operation strategy determination of second-hand clothing recycling from"Clothing square"

作　　者：程丽颖 李金鑫 徐新桐 李晓生[1] 林蔚[1] CHENG Liying;LI Jinxin;XU Xintong;LI Xiaosheng;LIN Wei(College of Materials Science and Engineering,Qiqihar University,Qiqihar 161006,China)

机构地区：[1]齐齐哈尔大学材料科学与工程学院,黑龙江齐齐哈尔161006

出　　处：《再生资源与循环经济》2023年第3期16-20,共5页Recyclable Resources and Circular Economy

基　　金：2021年黑龙江省大学生创新创业训练计划资助项目(202110232128);黑龙江省省属本科高校基本科研业务费面上项目(135309436);黑龙江省教育科学“十四五”规划2022年度重点课题(GJB1422312)。

摘　　要：采用问卷法,调查了部分师生对“衣平方”二手衣物回收利用的意愿。结果表明:所有人都拥有1~30件或更多闲置衣物,89.23%的人支持旧衣回收,74.19%的人有旧衣物需要处理。67.22%的人愿意出让旧衣物,52.22%的人愿意接受衣物,86.29%的人接受二手衣物为原价的50%以下,大部分人更倾向于金钱加积分的新型兑换形式。采用综合运营策略可以启动旧衣出让和使用市场,并促进旧衣物尽其用。The willingness of teachers and students to recycle second-hand clothes from"Clothing square"was investigated by questionnaire.The results showed that all people have 1~30 or more idle clothes,89.23%support the recycling of old clothes,74.19%have old clothes to dispose of,67.22%are willing to sell their old clothes,52.22%are willing to accept clothes,and 86.29%are willing to accept second-hand clothes for less than 50%of the original price.Most of them prefer the new form of exchange with money and points.Adopting a comprehensive operation strategy can initiate the sale and use of old clothes market,and promote the use of old clothes.

关 键 词：二手衣物 回收利用 问卷调查 市场分析 运营策略 

分 类 号：X799.3[环境科学与工程—环境工程]