共创与共毁:成年子女-父母旅游互动价值研究  

Co-creation and Co-destruction:The Value Created via the Interactions between Adult Children and Their Parents during Travel

作　　者：贾广美 姚延波[2] 范雪丰 刘欣 JIA Guangmei;YAO Yanbo;Xuefeng FAN;LIU Xin(School of Management,Jinan University,Guangzhou 510632,China;College of Tourism and Service Management,Nankai University,Tianjin 300350,China;Business School,Bournemouth University,BH125EB,UK;Shenzhen Tourism College,Jinan University,Shenzhen 518053,China)

机构地区：[1]暨南大学管理学院,广东广州510632 [2]南开大学旅游与服务学院,天津300350 [3]伯恩茅斯大学商学院,英国伯恩茅斯UK BH125EB [4]暨南大学深圳旅游学院,广东深圳518053

出　　处：《旅游学刊》2023年第3期36-49,共14页Tourism Tribune

基　　金：国家社会科学基金项目“成功老龄化群体的养老旅游行为研究”(19BGL147);中央高校基金项目“粤港澳大湾区养老旅游资源与市场研究”(19JNLH10)共同资助。

摘　　要：成年子女与父母旅游的消极体验逐渐受到关注,以往仅聚焦积极层面的研究已不足以解释双方互动的复杂性。基于此,文章从共创和共毁双重视角,以脚本理论和逆转理论为基础,探究成年子女与父母旅游互动能否导致价值共创和共毁双重结果。通过对成年子女与父母双方访谈以及网络资料分析,结果发现,成年子女与父母在旅游中通常经历4种互动类型,即协作和参与、依赖和确认、倾诉和分享,以及学习和关爱。每类互动因双方运行脚本一致性及动机逆转状态不同,存在价值共创和共毁双重潜力。具体而言,成年子女和父母互动脚本一致性是导致价值共创或共毁的前提,但脚本不一致不一定导致价值共毁,还取决于双方动机激活情况。当价值共毁发生后,成年子女和父母会积极进行价值恢复,恢复措施体现为共同恢复和自我恢复两种形式,并且与自我恢复相比,共同恢复更可能实现共毁向共创的转化。研究结论为家庭旅游研究及营销提供重要理论贡献和实践启示。Adult children traveling with their parents is an important subject in research on family tourism as they are key participants in family vacations. Although adult children tend to have a stronger sense of filial piety than teenagers or young children, conflicts and disagreements are inevitable when they travel with their parents due to inconsistencies between their values and preferences and those of parents. However, research on tourism, specifically that focusing on the benefits of family travel, has not been able to satisfactorily explain the complexity of the interactions between adult children and their parents. To address this issue, this study explored the following questions from the dual perspective of value co-creation and value co-destruction:(1) Do the interactions between adult children and their parents during travel simultaneously lead to value co-creation and co-destruction?(2) If so, under what circumstances do value co-creation and co-destruction occur?(3) When value co-destruction occurs, do adult children and their parents actively engage in value recovery, and if yes, how do they do so?This study was guided by script theory and reversal theory. Analysis of interviews with adult children and parents and of online travel blogs showed that adult children and their parents usually experience four types of interaction when they travel together, namely, negotiation and participation,dependence and confirmation, communicating and sharing, and learning and caring. Each type of interaction has the potential for either value co-creation or value co-destruction depending on the consistency between the scripts adopted by the two sides and their motivation. Specifically, consistency between the adult children’s and parents’ scripts ensures that value co-creation occurs, whereas the activated motivation is the boundary condition that determines whether value co-creation or codestruction occurs when this consistency is lacking. That is, value co-creation occurs either when both parties run the same scri

关 键 词：成年子女-父母旅游 价值共创 价值共毁 价值恢复 

分 类 号：F59[经济管理—旅游管理]