塑造“人设”:媒介化时代健身运动参与的认同研究  

Shaping “Persona”:Identity of Fitness Participation in Media Age

作　　者：喻业 左而非 YU Ye;ZUO Erfei(School of Physical Education Science,Changsha Normal University,Changsha 410100,China;Postdoctoral Scientific Research Workstation,Hunan Academy of Educational Sciences,Changsha 410005,China)

机构地区：[1]长沙师范学院体育科学学院,长沙410100 [2]湖南省教育科学研究院博士后科研工作站,长沙410005

出　　处：《体育与科学》2023年第2期43-49,共7页Sports & Science

摘　　要：随着我国互联网技术的快速发展,健身应用程序等的普及应用,大众在媒介化时代参与健身运动,显然并不仅仅是为了获得或自证健康等,而且包含着塑造“人设”等动机。整体来看,媒介化时代健身运动参与,在国家政府号召、个体健身意愿增强、互联网等技术嵌入及规模化使用下得以实现。媒介化时代健身运动参与的动机,经历了从健康追寻到塑造“人设”的转变。性别凝视下的身体美、青年亚文化的健身观、消费社会的资本助推,构成了媒介化时代健身运动参与者塑造“人设”动机的认同基点。在媒介化时代健身运动参与者塑造“人设”的背后,包含着个体确证自我、强化自我认同、找寻归属、争取社会认同的逻辑。Along with the rapid development of Internet technology, and the popularization of the fitness application, mass fitness in the media age, obviously not only to obtain or self-proof health and so on, but contains the motivation of shaping “persona”.On the whole, mass fitness in the media era is realized under the call of the national government, the enhancement of individual fitness willingness, the embedding and large-scale use of Internet and other technologies.In the age of media, the motivation of fitness sports participation has undergone a transformation from health pursuit to shaping “persona”.The body beauty under the gaze of gender, the fitness concept of youth subculture, and the capital boost of consumer society constitute the basis of the recognition of fitness participants in the era of media to shape the “persona” motivation.In the era of media, the “persona” created by fitness participants contains the logic of individual self-confirmation, self-identity strengthening and seeking for belonging and social identity.

关 键 词：健康 印象整饰 身体 符号化 消费社会 自我 

分 类 号：G80-05[文化科学—运动人体科学]