从被动报道到主动呈现:西方传媒中的女运动员身体表达  

From Passive to Active:Body Expression of Female Athletes in Western Media

作　　者：杨雪 陈子宁 邱卓伊 YANG Xue;CHEN Zining;QIU Zhuoyi(Department of Physical Education,JiNan University ZhuHai Campus,ZhuHai 519000,China;School of Humanities,JiNan University ZhuHai Campus,ZhuHai 519000,China;Department of Arts and Culture Science,Lund University,Lund 22362,Sweden)

机构地区：[1]暨南大学珠海校区体育部,珠海519000 [2]暨南大学珠海校区人文学院,珠海519000 [3]艺术文化科学学院,瑞典隆德22362

出　　处：《体育与科学》2023年第2期68-80,共13页Sports & Science

基　　金：国家社科基金资助项目“改革开放40年女性体育身体观的图像史证”,项目号:19BTY047。

摘　　要：女性身体是两性平等话语的核心,传媒中的女运动员身体表达是性别、身体与权力相互胶着的话语体系建构过程。从传统媒体环境到社交媒体语境,女运动员的身体表达经历了由被动报道到主动呈现的转变。采用文本分析和对比分析法,论述西方传媒中女运动员的身体表达,架构媒介身体表达的逻辑模型。分析表明:女运动员通过社交媒体进行主动身体表达,在一个可以进行自我协商的文化和空间关系语境中获得了身体可见,并呈现出多元而矛盾的叙事特点,包括交叉女性气质、多性别呈现、商品化身体和多元化性别模式;后女性主义、新自由主义、消费主义以及社交媒体语境是影响女运动员自我呈现的因素;新旧媒体都没有真正改变固有的性别模式,传统父权制是影响女运动员媒介身体表达的根源性因素;中西方女运动员的媒体形象在表达方式、影响因素等方面存在差异,了解西方女运动员的媒体形象能为中国女运动员媒介形象建构的实践与研究提供经验与思考。The female body is central to the discourse of gender equality. Expression of female athlete’s body image in western media is a process of constructing a discourse system in which gender, body and power are in stalemate. The media body image of female athletes undergo a transformation process from passive reporting to active presentation from traditional sports media to social new media. The text analysis method is used to sort out and analyze the research results of female athletes’ body image in western media, and the logical model of female athletes’ body image is constructed. It shows that female athletes actively present body images and gain body visibility in a context of cultural and spatial relations where self-negotiation can take place;female athletes’ self-narratives are multiple and contradictory, including intersectional femininity, polygendered presentation, commodified bodies and diverse gender models;post-feminism, neoliberal feminism, consumerist culture and settings of social media are the mechanisms that affect the self-representation of female athletes. Traditional patriarchy is the root factor affecting the media of body expression in female athletes’ The media image of Chinese and western female athletes is different in the expression mode and influence factors, which provides western experience and thinking for the practice and research of the media image construction of Chinese female athletes.

关 键 词：女运动员 传媒 身体表达 自我呈现 

分 类 号：G80-05[文化科学—运动人体科学]