价值链模型视角下我国运动休闲特色小镇体旅融合发展研究  

Integrated Development of Sports and Leisure Characteristic Towns in China from the Perspective of Value Chain Model

作　　者：鲁志琴 陈林祥[3] 任波[1] LU Zhiqin;CHEN Linxiang;REN Bo(School of Physical Education,Yancheng Teachers University,Yancheng 224002,Jiangsu,China;Hubei Leisure Sports Development Research Center,Wuhan 430062,Hubei,China;School of Economics and Management,Wuhan Sports University,Wuhan 430079,Hubei,China)

机构地区：[1]盐城师范学院体育学院,江苏盐城224002 [2]湖北休闲体育发展研究中心,湖北武汉430062 [3]武汉体育学院经济与管理学院,湖北武汉430079

出　　处：《沈阳体育学院学报》2023年第2期102-108,共7页Journal of Shenyang Sport University

基　　金：国家社会科学基金青年项目“中国体育产业高质量发展助力体育强国建设的机制与路径研究”(20CTY007);湖北休闲体育发展研究中心开放基金项目“我国运动休闲特色小镇产业绿色发展研究”(2021C008);江苏高校哲学社会科学研究基金项目“江苏省体育产业营商环境优化策略研究”(2022SJYB2046)。

摘　　要：运动休闲特色小镇是我国体旅融合发展的创新实践。本文运用文献资料法和实地调查法,以价值链模型为视角对我国运动休闲特色小镇体旅融合的价值链进行理论分析与实践考察,并提出发展建议。研究认为:运动休闲特色小镇体旅融合发展的价值链由基本活动与辅助活动构成,资源梳理、资源整合、需求分析、宣传推广、综合服务是基本活动,基础设施建设、人力资源管理、企业技术开发、资源挖掘采购是辅助活动。运动休闲特色小镇体旅融合表现为体育与旅游“食、住、行、游、购、娱”6个环节形成不同的实践融合模式。建议:研究实际需求,构筑融合理念;整合镇域资源,创新融合思路;增加有效供给,厘清融合目标。Sports and leisure characteristic town is an innovative practice of the integrated development of sports and tourism in China.By using the methods of literature review and field investigation,this paper makes a theoretical analysis and practical investigation on the value chain of the integration of sports and tourism in sports and leisure characteristic towns in China from the perspective of value chain model,and puts forward some development suggestions.The research shows that the value chain of the integrated development of sports and tourism in sports and leisure characteristic towns consists of basic activities and auxiliary activities.Resource combing,resource integration,demand analysis,publicity and promotion and comprehensive services are the basic activities.Infrastructure construction,human resource management,enterprise technology development,resource mining and procurement are auxiliary activities.The integration of sports and tourism in sports and leisure characteristic towns are manifested in the six links of“food,housing,transportation,tourism,shopping and entertainment”,forming different practical integration modes.It puts forward some suggestions including studying the actual needs to construct the integration concept;integrating town resources to innovate integration ideas;increasing effective supply to clarify integration objectives.

关 键 词：运动休闲特色小镇 价值链模型 体旅融合 体育旅游产业 体育 旅游 

分 类 号：G80-052[文化科学—运动人体科学]