浅谈新媒体时代文化旅游中地域文化资源的融入与创新——以潍坊十笏园商业文化街区为例  

Integration and Innovation of Regional Cultural Resources in Cultural Tourism in the New Media Era——Taking Weifang Shihuyuan Commercial and Cultural District as an Example

作　　者：李嘉玮 李文璇 王彩玉 成薇 董超强 盖昊 LI Jiawei;LI Wenxuan;WANG Caiyu;CHENG Wei;DONG Chaoqiang;GAI Hao(School of Architectural Engineering,Weifang University,Weifang Shandong,261061,China)

机构地区：[1]潍坊学院建筑工程学院,山东潍坊261061

出　　处：《文化创新比较研究》2023年第1期123-126,共4页Comparative Study of Cultural Innovation

摘　　要：为促进文化旅游产业高质量发展,该研究在新媒体语境之下,以潍坊十笏园商业文化街区为例,将地域文化资源融入,旨在提高文化旅游的内涵,构建特色文化旅游产业的新格局,培养文化旅游产业成为文化传承与经济发展的新的增长点,并最终完善新媒体、文化旅游和地域文化资源的融合实践和创新。In order to promote the high-quality development of cultural tourism industry,in the context of new media,taking Weifang Shihuyuan Commercial and Cultural District as an example,this study integrates regional cultural resources in order to improve the connotation of cultural tourism,build a new pattern of characteristic cultural tourism industry,cultivate cultural tourism industry to become a new growth point of cultural inheritance and economic development,and finally improve the practice and innovation of the integration of new media,cultural tourism and regional cultural resources.

关 键 词：新媒体时代 文化旅游 地域文化 融合 创新 

分 类 号：G206[文化科学—传播学] F592.7[经济管理—旅游管理]