校园品牌文化建设与文化育人改革研究——以甘肃林业职业技术学院为例  

Research on Campus Brand Culture Construction and Cultural Education Reform——Taking Gansu Forestry Technological College as an Example

作　　者：苟彦梅 强德霞[1] 周健[1] GOU Yanmei;QIANG Dexia;ZHOU Jian(Gansu Forestry Technological College,Tianshui Gansu,741000,China)

机构地区：[1]甘肃林业职业技术学院,甘肃天水741000

出　　处：《文化创新比较研究》2023年第1期143-146,共4页Comparative Study of Cultural Innovation

基　　金：甘肃省高等学校创新基金项目“‘航拍+文创+互联网’助力天水文化遗址虚拟再现研究”(项目编号:2021B-418);甘肃省教育科学“十四五”规划课题“高职院校专业文化和地域文化融合提升服务区域经济发展能力研究”(项目编号:GS〔2021〕GHB1926)阶段性成果;2023年甘肃省高校大学生就业创业能力提升工程项目“生源多源化背景下测绘地理信息类专业学生就业创业能力提升实践”。

摘　　要：当前国家大力倡导文化自信理念,高职院校正在开展校园文化品牌活动,开阔学生的视野,提高学生的综合素质。该文以甘肃林业职业技术学院凝练“执其规矩,以度方圆”的测绘英才校园特色文化品牌为例,探讨职业教育特色文化与地域文化、校企文化融合的文化育人改革。在校园活动中融入企业文化内涵建设,结合企业文化建设,培养企业需要的综合性专业人才。同时,以地域文化孕育和滋养校园文化,校园文化反哺地域文化发展,不断提升校园文化内涵,先进科研成果的转化促进了地方经济发展。At present,the country vigorously advocates the concept of cultural self-confidence.Higher vocational colleges are carrying out campus cultural brand activities to broaden students’horizons and improve their comprehensive quality.Taking Gansu Forestry Technological College as an example,the paper discusses the cultural education reform of the integration of the characteristic culture of vocational education,regional culture and school-enterprise culture.Integrate the connotation construction of corporate culture in campus activities,combine with the construction of corporate culture,and cultivate comprehensive professional talents required by enterprises.At the same time,the campus culture is nurtured and nurtured by the regional culture,the campus culture feeds back the development of the regional culture,constantly improves the connotation of the campus culture,and the transformation of the advanced scientific research achievements promotes the development of the local economy.

关 键 词：校园品牌文化 校企文化融合 地域文化 文化育人 

分 类 号：G641[文化科学—高等教育学]