陕西步长健康产业文化及产品文化研究  

Shaanxi Buchang Health Industry Culture and Product Culture Research

作　　者：张晓妮 ZHANG Xiaoni(ShaanxiInstitute of International Trade&Commerce,Xi'an Shaanxi,712046,China)

机构地区：[1]陕西国际商贸学院,陕西西安712046

出　　处：《文化创新比较研究》2023年第2期125-128,共4页Comparative Study of Cultural Innovation

基　　金：陕西健康文化研究中心陕西国际商贸学院2021年科研专项课题“步长企业健康文化研究”(项目编号:SMZX202101)的研究成果。

摘　　要：陕西步长企业从起步到今天,不断发展壮大。创始人艰苦卓绝的精神、远大的见识和为人民健康服务的理想,成为步长健康产业及产品文化的主要内涵。该研究重在揭示该文化的具体体现,重点从步长健康产业文化的内涵及产品文化内涵着手,既有助于推动我国大健康事业的发展,也有利于步长企业在现代经济下长足发展。Shaanxi Buchang Group has continued to grow and develop from its inception to today.The founder's arduous spirit,lofty insights and ideals of serving people's health have become the main connotations of Buchang's health industry and product culture.This research focuses on revealing the specific embodiment of this culture,focusing on the connotation of Buchang health industry culture and the connotation of product culture,which will not only help promote the development of my country's general health cause,but also help Buchang Group develop rapidly in the modern economy.

关 键 词：陕西步长 健康产业 产品文化 大健康 

分 类 号：G124[文化科学]