博物馆文化产业数字化转型的现状与对策研究  

Study on the Current Situation and Countermeasures of Digital Transformation of Museum Culture Industry

作　　者：涂超 TU Chao(Suzhou Institute of Trade&Commerce,Suzhou Jiangsu,215009,China)

机构地区：[1]苏州经贸职业技术学院,江苏苏州215009

出　　处：《文化创新比较研究》2023年第3期111-114,共4页Comparative Study of Cultural Innovation

基　　金：2022年苏州经贸职业技术学院校级项目“苏州红色旅游景点数字文创产品开发策略研究”(项目编号:YJ-SK2203)。

摘　　要：博物馆文化产业数字化转型是新时代下文化产业领域的重要组成部分。该文从中外数字博物馆发展现状出发,探讨如何促进博物馆文化产业数字化转型的对策,着重分析博物馆文化产业数字化转型发展中存在的问题。研究结果表明,只有加大数字化人才引进力度,提高数字化运营水平、深化商业合作模式等,才能满足日益增长的游客需求,促进博物馆文化产业数字化转型建设的文化价值创造与传播。The digital transformation of museum cultural industry is an important part of the cultural industry in the new era.Based on the development status of digital museums at home and abroad,this paper discusses how to promote the digital transformation of museum culture industry,and analyzes the problems existing in the digital transformation and development of museum culture industry.The results show that only by strengthening the introduction of digital talents,improving the digital operation level and deepening the business cooperation mode,can we meet the growing demand of tourists and promote the creation and dissemination of cultural value in the digital transformation construction of museum cultural industry.

关 键 词：博物馆 文化产业 数字化转型 对策 

分 类 号：F49[经济管理—产业经济] G124[文化科学]