关于娄底城市形象文化创意产品形象设计的思考  

Thoughts on the Image Design of Loudi City Image Cultural Creative Products

作　　者：邓斌艳 段湘怀[1] DENG Binyan;DUAN Xianghuai(Hunan University of Humanities,Science and Technolog,Loudi Hunan,417000,China)

机构地区：[1]湖南人文科技学院,湖南娄底417000

出　　处：《文化创新比较研究》2023年第4期135-140,共6页Comparative Study of Cultural Innovation

基　　金：湖南人文科技学院大学生创新训练国家级项目:“‘互联网+’时代娄底城市形象文化创意产品设计与推广研究”(项目编号:S202110553013)。

摘　　要：随着国家对文化产业发展的重视和“互联网+”时代的到来,基于各地特色文化的文创产品被大力开发,娄底的文创产业随之也面临着多方面挑战。娄底城市形象文创产品设计应具有文化性、便于网络传播性、系列化等特质;同时,还要以地区文化为基础,提炼娄底城市理念,并把这些城市理念熔铸到以蚩尤形象为原型的文创产品设计中,期望通过这些既包含鲜明地方文化元素,又结合中华传统文化精神的文创产品树立娄底的城市形象。故该文从文化创新的角度试做探索,以期为“互联网+”背景下的娄底城市形象文创产品设计开发提供参考。With the country's attention to the development of cultural industry and the arrival of"Internet+",cultural and creative products based on local characteristics have been vigorously developed,and the cultural and creative industry in Loudi is also facing various challenges.The cultural and creative product design of Loudi city image should be cultural,convenient for network dissemination,and serialized;At the same time,based on the regional culture,we should refine Loudi's urban concept,and melt these urban concepts into the design of cultural and creative products based on the image of Chiyou.We hope to establish Loudi's urban image through these cultural and creative products that contain distinct local cultural elements and combine the spirit of traditional Chinese culture.Therefore,this article will try to explore from the perspective of cultural innovation,with a view to providing a reference for the design and development of Loudi city image cultural and creative products under the background of"Internet+".

关 键 词：文创产品 城市形象 设计 城市文化 娄底 蚩尤 

分 类 号：G127[文化科学]