基于网络文本分析的共享民宿标题信息对绩效的影响研究--以青岛市为例  

Research on the Impact of Title Information of Peer-to-Peer Accommodations on performance Based on Network Text Analysis--A Case Study of Qingdao

作　　者：马振秀 王铁[1] Ma Zhenxiu;Wang Tie(College of Geography and Tourism,Qufu Normal University,Rizhao 276826,China)

机构地区：[1]曲阜师范大学地理与旅游学院,山东日照276826

出　　处：《经济研究导刊》2023年第5期78-81,共4页Economic Research Guide

基　　金：山东省社会科学规划研究项目(20CLYJ26);山东省研究生教学案例库立项建设项目(SDYAL20106)。

摘　　要：标题信息是共享民宿吸引消费者最直观的因素,价格和销量是影响共享民宿绩效的两个关键点。基于青岛市共享民宿的网络文本数据,运用ROST Content Mining软件对标题信息进行词频统计分析,并利用自然间断点分级法对词条所对应的平均价格、平均销量和绩效进行分组,探究民宿标题与价格、销量之间的关系,从而研究标题信息对绩效的影响。同时,应用ArcGIS软件对标题中高频词条的空间分布进行研究。结果表明,标题中含有地理环境和类型优势信息的共享民宿定价较高;标题中包含设施条件和交通区位信息的共享民宿销量较高,标题信息体现环境和硬件设施的共享民宿绩效较高,标题中的高绩效词条在空间上集中分布在政治经济文化较为发达的地区。Title information is the most intuitive factor for Peer-to-Peer(P2P)accommodation to attract consumers.Price and sales volume are two key points to measure the performance of P2P accommodation.Based on the network text data of P2P accommodations in Qingdao,this study used ROST Content Mining software to conduct statistical analysis on word frequency of title information,and used natural breaks classification method to group the average price,average sales volume and performance corresponding to the entry,so as to explore the relationship between the title information and price and sales volume of P2P accommodations.Then the influence of title information on performance was studied,and ArcGIS software was used to study the spatial distribution of high-frequency terms in titles.The results showed that the price of P2P accommodation with geographical environment and type advantages in the title was higher;P2P accommodation that included facilities and transportation locations in the title sold more;title information reflected the environment and hardware facilities of P2P accommodation performance was higher;The high-performance entries in the title were spatially distributed in the regions with relatively developed politics,economy and culture.

关 键 词：共享民宿 网络文本分析 标题信息 绩效 青岛市 

分 类 号：F592.7[经济管理—旅游管理]