转向与重塑:数据驱动下短视频新闻叙事研究  

Steering and Reshaping:Short Video News Narrative Driven by Data

作　　者：郭金金 陈伟军[1] GUO Jin-jin;CHEN Wei-jun(School of Journalism and Communication,Jinan University,Guangzhou 510632,China)

机构地区：[1]暨南大学新闻与传播学院,广东广州510632

出　　处：《编辑之友》2023年第4期70-75,共6页Editorial Friend

摘　　要：叙事的数据化成为短视频新闻叙事发展新常态,对短视频新闻叙事主体、叙事视角、叙事要素、叙事结构、叙事策略等产生影响。与此同时,数据驱动短视频新闻的叙事重塑,数据所具有的人格化特性、可创造性、全方位感知性、融合性、深度链接性等特性,让叙事内容更有温度,形成人机智能协同的多主体叙事方式、以受众为中心的多元叙事视角,并促使以新闻现场为汇聚点的叙事元素深度融合,形成自适应的动态网状化的叙事结构。探索数据驱动下的短视频新闻叙事,为未来新闻报道的持续发展提供了借鉴和方向。The digitalization of narratives has become the new normal for the development of short video news narratives.The intervention of data has an impact on traditional video news narrative subject,narrative perspective,narrative elements,narrative structure,narrative strategy,and etc.At the same time,the data-driven reshapes short video news narratives.The data has the characteristics of personification,creativity,all-round perception,integration,and deep linking,which makes the narrative content more sympathetic to the audience,forming a multi-subject narrative mode of human—machine intelligence collaboration,and an audience—centered multi—narrative perspective,which further promotes the deep integration of narrative elements with the news scene as the convergence point,and forms an adaptive dynamic mesh narrative structure.Exploring data-driven short video news narration provides reference and direction for the sustainable development of fixture news reports.

关 键 词：短视频新闻 新闻叙事 数据驱动 

分 类 号：G210[文化科学—新闻学]