自媒体环境对大学生价值观的影响及应对策略  

The Influence of We-media Environment on College Students'Values and Countermeasures

作　　者：高宝全[1] 贺姗姗 Gao Baoquan;He Shanshan(Heilongjiang University of Science and Technology,Harbin,Heilongjiang 150000)

机构地区：[1]黑龙江科技大学,黑龙江哈尔滨150000

出　　处：《陕西青年职业学院学报》2023年第1期62-66,共5页Journal of Shaanxi Youth Vocational College

基　　金：国家社科基金思政专项“当代西方社会思潮在我国高校传播中的意识形态风险及防范研究”(项目编号:20VSZ125)。

摘　　要：无处不在的自媒体环境已经成为影响大学生价值观塑造的新变量,自媒体在弘扬主旋律,传递正能量的同时,也不可避免地带来了负面影响。一些大学生对自媒体的过度依赖和非理性使用,导致其价值目标失控,本我存在虚拟化,进而使得价值实现过程呈现技术化、低俗化特征。通过对自媒体背景下当代大学生价值观的影响分析,提出大学生价值观塑造的引导策略,即引导大学生回归人与自然和谐共生的劳动实践,回归人与人、人与社会、人与自然的交往实践,政府与平台的融合共治,推动自媒体环境与大学生价值观的塑造从“冲突”走向“整合”,实现二元世界的虚实共生。The ubiquitous we-media environment has become a new variable that affects the shaping of college students'values.While we-media carries forward the theme and transmits positive energy,it also inevitably brings negative effects.Some college students'excessive dependence on and irrational use of We-media have led to their value goals out of control,the existence of virtualization of the id,and thus the value realization process is characterized by technicalization and vulgarization.By analyzing the formation process of contemporary college students'values in the context of We-media,this paper expounds the current situation and puts forward the guiding strategies for college students'values shaping,that is,to guide college students to return to the labor practice of harmonious coexistence between human and nature,to return to the communication practice of human and human,human and society,and human and nature,and to govern together through the integration of government and platform,promote the shaping of the self-media environment and college students'values from"conflict"to"integration",and realize the coexistence of virtual and real worlds.

关 键 词：自媒体 大学生 价值观 影响 应对策略 

分 类 号：G641[文化科学—高等教育学]